Senior Digital Marketing / Sales Analyst

Company Profile

Symmetry Energy Solutions is a premier retail natural gas marketing and logistics company, supplying our customers with natural gas when and where they need it.

We achieve this by working with natural gas producers, suppliers, and associated infrastructure owners to facilitate the efficient and economic supply of natural gas throughout the markets we serve.

Symmetry is proud to provide innovative energy solutions and exceptional customer service to nearly 100,000 customers in over 30 States, supplying more than 1 trillion cubic feet of natural gas annually.

Symmetry’s vision is to be a trusted partner who delivers reliable and innovative energy solutions. The Company’s core values are : Acting with integrity .

Symmetry believes in always doing the right thing for its customers, employees, and community.Embracing diversity

Symmetry encourages and supports an inclusive and diverse culture where its employees are valued and empowered.Providing quality customer service

Symmetry understands the needs of its customers and is committed to providing dependable quality service.Operating as One Team

Symmetry commits to operating as One Team focusing on the needs of its customers and the overall success of the Company as a whole.

Striving for continuous improvement

Symmetry strives to be better today than it was yesterday.Energy Capital Partners, founded in 2005, is a North American-focused investor across both equity and credit infrastructure assets, including natural gas power generation, renewables and storage solutions, midstream, environmental infrastructure and opportunistic energy solutions emphasizing the transition to clean energy while avoiding the more volatile energy subsectors like exploration and production.

The ECP team, comprised of 61 people with 600 years of collective industry experience, deep expertise, and extensive relationships, has consummated more than 60 transactions over the last 10 years, representing more than $45 billion of enterprise value.

Job summary :

The Sales Analyst Senior Digital will be responsible for helping to create, develop and implement our digital marketing strategy.

This position will play a key role in driving our digital marketing efforts by creating, analyzing, and optimizing digital campaigns;

managing and maintaining our WordPress website, developing and nurturing affiliate marketing relationships, and creating detailed customer profiles.

Additionally, this position will be required to produce high-quality content and compelling design work that aligns with our brand's voice and strategy.

Essential Duties / Responsibilities :

Digital Strategy Development and Execution : Help to create, develop and implement our digital marketing strategy by working directly with the Manager Gas Sales and the VP Mass Markets.

Digital Campaign Management : Plan, create, and execute digital marketing campaigns across various channels (e.g., email, social media, PPC) to drive traffic, engagement, and conversions.

Website Maintenance : Oversee the daily operations of our WordPress website, ensuring it is up-to-date, user-friendly, and optimized for search engines (SEO).

Affiliate Marketing Development : Identify and establish relationships with key affiliate partners to expand our reach and drive additional revenue.

Customer Profile Development : Create and maintain detailed customer profiles to guide marketing strategies and ensure targeted, effective communication.

Content Creation & Copywriting : Develop engaging content and design for digital campaigns, website updates, and other marketing materials.

Performance Analysis : Monitor and analyze the performance of digital campaigns using analytics tools, and provide actionable insights to improve ROI and achieve business goals.

Collaboration : Work closely with cross-functional teams, including Sales, Operations, and Compliance / Legal to ensure cohesive and effective marketing efforts.

Performs other related duties as required.Education & Experience

Requires a Bachelor’s Degree from an accredited college or university or a combination of education and experience providing equivalent or related knowledge.

Experience in lieu of education is in addition to the experience requirement.)Minimum of 3 to 5 years’ experience in digital marketing, with a strong focus on campaign creation, website management, and content development.

Proficiency in WordPress, Google Analytics, and SEO best practices. Experience with affiliate marketing platforms and analytics tools (Tableau, Power BI) is preferred.

Proven experience in content creation and copywriting, with a portfolio of work showcasing your ability to engage and persuade audiences is requiredCapability and Skillset Requirements :

Able to meet and maintain performance and attendance criteria for the job.Able to demonstrate and apply effective written and oral communication proficiency with a wide range of audiences.

Able to work effectively in a team-oriented environment.Able to work self-directed, using initiative and self-motivation, to achieve goals independently, or with minimal supervision.

Able to remain focused in the face of distractions, prioritize work, meet deadlines, manage multiple tasks concurrently, and respond flexibly to changing work priorities.

Able to adapt effectively to new and changing environments and technology.Able to use and apply successfully personal computer software in a windows environment, including Microsoft Word, Excel, PowerPoint, and Outlook.

Able to demonstrate commitment to compliance with applicable laws and regulations, the Company’s Ethics and Compliance Code of Conduct, and other Company policies and procedures and do so consistently, take all required training courses and do so timely.Physical Requirements :

Able to exert up to 10 pounds of force occasionally, and / or a minimal amount of force frequently to lift, carry, push, pull, or otherwise move objects.

Able to demonstrate the manual dexterity to operate a personal computer effectively.Able to sit for extended periods of time.

Able to view personal computer for long periods of time.Able to speak, read and understand the English language.Able to operate office machines including telephone, photocopier, fax machine, calculator, scanner, etc.Working Conditions :

Able to work scheduled overtime on a regular basis and unscheduled overtime as workload demands.Able to work indoors, in an office environment, regardless of whether open office, cubicle or private office.

Able to travel occasionally, possibly overnight, to attend meetings and / or energy industry conferences.Able to support the Emergency Operating Plan.

Symmetry Energy is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identification, national origin, age, disability, or veteran status.