Director of Product, User Lifecycle

About This Role

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Strava is the leading digital community for active people with more than 125 million athletes, in more than 190 countries.

The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and / or what device you use.

Everyone belongs on Strava when they are pursuing an active life.

We are looking for a Director of Product, User Lifecycle to build and accelerate growth experiences. You will own the strategy, roadmap, and execution of key growth initiatives.

This is a fast-paced but highly collaborative team that is tightly connected to the day-to-day success of our business.

This role is a hybrid role based in our San Francisco office.

You’re excited about this opportunity because you will :

• Lead the strategic development and execution of new, distinctive features and experiences that drive user growth and retention, impacting millions of users with measurable business outcomes.
• Define and lead the growth strategy, aligning it with broader organizational objectives and long-term vision to accelerate Strava's market leadership.
• Create new and improve existing features that drive user-to-user growth and engagement flywheels.
• Oversee and scale rapid experimentation processes, using data-driven hypotheses to identify new growth opportunities across diverse global audiences.
• Develop insights from growth experiment outcomes, systematically embedding learnings across teams to shape the product roadmap and company-wide initiatives.
• Represent Strava in cross-functional executive discussions, driving buy-in and alignment for growth-focused strategies.
• Lead & mentor a team of product managers.

You will be successful here by :

• Driving data-informed decision-making by leveraging product analytics to guide strategic prioritization, future product developments, and optimizations at scale.
• Leading and mentoring a team of senior product managers, cultivating an environment of continuous learning, high performance, and career development.
• Championing inclusivity and collaboration, ensuring a diverse set of voices influence key decisions while fostering a culture of psychological safety.
• Aligning cross-functional teams on a clear growth vision, fostering consensus through data-backed strategies, roadmap prioritization, and hypothesis-driven experimentation.
• Showcasing your strong analytical and quantitative skills to distill complex data into actionable insights that influence key business outcomes and product direction.

We’re excited about you because :

• You have 8+ years of product management experience, with a significant focus on growth and retention in consumer-facing, community-driven products.
• You are a visionary leader who thrives in driving high-impact growth strategies in rapidly evolving environments.
• You have 5+ years of leading growth product teams and proven experience building scalable, repeatable processes to achieve sustained growth.
• You’ve demonstrated success in leading large, cross-functional teams, influencing stakeholders at all levels of the organization, including executives.
• You have a track record of developing and mentoring mid-to-senior-level product managers and leading organizational change.
• You excel at providing strategic clarity and aligning multiple perspectives across product, engineering, marketing, and executive leadership teams.
• You’re adept at navigating ambiguous, complex technical challenges, with a proven ability to lead engineering partnerships.
• You possess outstanding communication skills, able to convey complex ideas clearly to a wide range of internal and external stakeholders.
• You combine exceptional business judgment with strong analytical skills to make data-driven decisions that drive company-wide growth initiatives.

About Strava

Strava is Swedish for strive, which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best.

With billions of activity uploads from all over the world, we have a humbling and adventurous vision : to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too.

We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes.

Our culture reflects our community. We are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture, and we are unified in our commitment to becoming an antiracist company.

We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives now more than ever.

All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and / or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Please contact us to request accommodation.

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