Creative Director

Job Summary : 11Alive / WXIA-TV , a TEGNA company, has an immediate opening for a Creative Director . The ideal candidate is passionate about elevating the quality of local media marketing and thrives off creating big ideas that are on-brief and align with strategic brand goals.

You are driven to help build a winning brand that generates buzz and attracts audience engagement. And you love helping other creatives do their best work.

If you're ready for an exciting opportunity to make an impact, this is your role! This position reports to 11Alive's Director of Marketing.

Responsibilities :

• Lead, mentor, and train a team of marketing and commercial producers to develop multi-platform campaigns for broadcast, digital, social, out-of-home, and connected TV.
• Develop creative strategies (using audience research, insights, and your expertise) that cut through the clutter, drive awareness, and grow audience and revenue shares.
• Oversee all aspects of creative planning, development, and execution : project briefs, scripts, storyboards, production shoots, editing, and graphics.
• Foster a positive environment that encourages brainstorming and great ideas to flourish.
• Produce and write concepts and scripts. Video editing and graphics / animation skills are a plus.
• Collaborate with the director of marketing on station and community events.

Requirements :

• Minimum 5 years experience in local media, corporate marketing, or at a creative agency.
• Strong portfolio demonstrating creative skills and work experience in a similar role.
• Skilled marketing storyteller who uses copy, video, sound, and graphics to convey a clear, compelling, and consistent message.
• Creative problem-solver who can think on your feet, adapt to last-minute changes and understand that each project can have multiple paths for success.
• Demonstrate an openness to receiving and applying constructive feedback to improve creative and leadership skills.
• Strong interpersonal skills to build relationships, communicate, and influence across all levels of the organization.
• Self-starter who can deliver high-level results in a fast-paced, deadline-driven environment.
• Comfortable working in the office and putting in non-traditional hours as needed.

Benefits :

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.

TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage;

fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k).

Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.

TEGNA's Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.

Union employees should refer to their collective bargaining agreement for details specific to their benefits.

About TEGNA

TEGNA Inc. (NYSE : TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.

With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide.

TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service.

For more information, visit www.TEGNA.com.

EEO statement :

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture.

We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law.

TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email redacted

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