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Consumer Marketing Associate Director OR Director - CAH

Neurocrine Biosciences
San Diego, California, US
Full-time

Who We Are :

Do you have the right skills and experience for this role Read on to find out, and make your application.

At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values.

We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.

What We Do :

Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose : to relieve suffering for people with great needs, but few options.

We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders.

About the Role :

This position will be responsible for all Consumer marketing activities for a potential rare disease product in the US (Congenital Adrenal Hyperplasia).

The AD / Director, Marketing will be responsible for driving the implementation and execution of Consumer marketing strategies to support Neurocrine's objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy.

The role will include leading a team and developing marketing materials to support the CAH program including both personal and non-personal / omni-channel tactical execution for CAH consumers and families.

This individual will have Rare Disease experience, preferably in endocrinology, pediatrics, and / or genetic diseases.

Your Contributions (include, but are not limited to) :

  • Work cross-functionally to solicit input to develop the Annual Brand Plan, Patient Engagement Plan, aligning with patient marketing plan and support the budget allocation process.
  • Lead the development and execution of the CAH / crinecerfont consumer strategy and campaigns across appropriate channels, including brand positioning, concept design and messaging.
  • Expand innovative omni-channel patient engagement tactics to amplify commercial team efforts.
  • Manage multiple agencies, including creative, AOR, media, digital, P2P; accountable for project timelines and budgets.
  • Deep experience in leading the successful development and creation of patient / CG marketing content.

Requirements :

  • BS / BA degree in scientific or business discipline and 12+ years of relevant experience, including 7+ years of strong marketing and / or sales experience in a pharmaceutical market.
  • Extensive previous managerial experiences also required.
  • Digital marketing expertise, able to strategize, build and deploy leveraging agency partners robust omnichannel programs.
  • Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty.

LI-SW1

Neurocrine Biosciences is an EEO / AA / Disability / Vets employer.

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5 days ago
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