We are looking for Manager / Senior Manager with 5-10 years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns.
Key Requirements
- 5-10 years of experience in Multi Channel Marketing and Digital analytics for primary, specialty care therapy areas within Pharma / Life sciences
- Experienced in pharma data sets such as IQVIA, Symphony : Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data,
- Knowledge on Statistical techniques like, MMX, Test control analysis, A / B testing, Promo response models, Optimization, impact analysis for MCM and digital channels
- Experience in customer journey, channel and content affinity models, customer insights
- Hand on experience in R, Python, SQL, Data Bricks
- Experience in web analytics, adobe analytics, social media analytics
- NLP, Text Analytics, Text Mining.
Qualifications
Bachelors in pharmacy / technology
MS / MTech / Mpharma
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military / veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.
Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.
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