Senior Product Marketing Manager

• Bachelor's Degree or greater in Marketing or related field
• 8+ years of experience in marketing or equivalent combination of education and experience; preferably in product management or product marketing management
• Excellent project management skills with the ability to manage multiple projects simultaneously
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Strong written and verbal communication skills
• Ability to collaborate effectively with cross-functional teams and stakeholders
• Excellent communication, presentation, and writing skills
• Detail-oriented with strong research skills
• Comfort working in a fast-paced environment and adept at multitasking with high attention to detail and strong organizational and time-management skills

Responsibilities

• In this role, you'll report to the Director of Marketing, and will be responsible for developing positioning, messaging, and competitive differentiation that ensures that our Sales, Marketing, and Customer Success teams stay aligned
• The ideal candidate will have a proven track record in product marketing within the software industry, particularly with SaaS solutions
• Develop and execute the overall product marketing strategy for Docubee, aligning with business goals and objectives
• Collaborate with cross-functional teams, including product management, sales, and customer success, to ensure cohesive messaging and positioning
• Conduct market research to identify customer needs, market trends, and competitive landscape
• Utilize customer feedback and market insights to refine product positioning and messaging
• Craft compelling and differentiated messaging for Docubee, clearly communicating its value proposition to target audiences
• Develop and maintain a strong understanding of customer personas to tailor messaging accordingly
• Lead the creation of high-quality marketing website content, in-app messaging, and marketing collateral, including whitepapers, blog posts, and presentations
• Collaborate with the content team to ensure consistency and effectiveness across all communication channels
• Develop and execute go-to-market plans for new features, product launches, and updates
• Work closely with the sales team to equip them with the necessary tools and materials for successful customer engagement
• Develop sales enablement materials, including sales guides, presentations, and training programs
• Provide ongoing support to the sales team with the latest product information and competitive insights
• Campaign Management :
• Plan and execute integrated marketing campaigns to drive customer acquisition, engagement, and retention
• Monitor campaign performance and adjust strategies to optimize results
• Analytics and Reporting :
• Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives
• Provide regular reports and insights to the leadership team on marketing performance and areas for improvement
• This position has no supervisory responsibilities but will mentor less experienced peers and provide team leadership
• This can be a work-from-home-based role in any of the following states : Florida, Georgia, North Carolina, New York, Massachusetts, Texas, Tennessee, and Washington
• Employees can also work from our Tampa, FL, Office if they wish
• This Senior Product Marketing Manager position pays a competitive salary commensurate with experience!
• We also offer full-time employees a complete range of benefits, including
• Health, vision, dental, disability, life insurance, and health savings accounts (HSA and FSA)
• Free Medical and Dental plans are available for employee-level coverage
• Supplemental Benefits like accident and critical illness insurance
• Free Employee Assistance Program (EAP) and Well-Being programs
• Paid time-off program is front-loaded post 90 days of employment
• 4-6 weeks of 100% Paid Parental Leave for expecting parent(s) of newborn or adoption parent(s)
• Bereavement, Jury-Duty, Voting, and Military Paid Leaves
• Full Training and Career Development reimbursement
• Tuition Reimbursement and E-learning courses are offered through Udemy, Pluralsight, and other sources identified throughout the year
• Stock option plan and 401K Matching
• A Social Committee dedicated to coordinating fun virtual activities for the team
• Experience a work-life balance that enables staff to feel more in control of their working life

Qualifications

• Bachelor's Degree or greater in Marketing or related field
• 8+ years of experience in marketing or equivalent combination of education and experience; preferably in product management or product marketing management
• Excellent project management skills with the ability to manage multiple projects simultaneously
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Strong written and verbal communication skills
• Ability to collaborate effectively with cross-functional teams and stakeholders
• Excellent communication, presentation, and writing skills
• Detail-oriented with strong research skills
• Comfort working in a fast-paced environment and adept at multitasking with high attention to detail and strong organizational and time-management skills

Responsibilities

• In this role, you'll report to the Director of Marketing, and will be responsible for developing positioning, messaging, and competitive differentiation that ensures that our Sales, Marketing, and Customer Success teams stay aligned
• The ideal candidate will have a proven track record in product marketing within the software industry, particularly with SaaS solutions
• Develop and execute the overall product marketing strategy for Docubee, aligning with business goals and objectives
• Collaborate with cross-functional teams, including product management, sales, and customer success, to ensure cohesive messaging and positioning
• Conduct market research to identify customer needs, market trends, and competitive landscape
• Utilize customer feedback and market insights to refine product positioning and messaging
• Craft compelling and differentiated messaging for Docubee, clearly communicating its value proposition to target audiences
• Develop and maintain a strong understanding of customer personas to tailor messaging accordingly
• Lead the creation of high-quality marketing website content, in-app messaging, and marketing collateral, including whitepapers, blog posts, and presentations
• Collaborate with the content team to ensure consistency and effectiveness across all communication channels
• Go-to-Market Strategy :
• Develop and execute go-to-market plans for new features, product launches, and updates
• Work closely with the sales team to equip them with the necessary tools and materials for successful customer engagement
• Develop sales enablement materials, including sales guides, presentations, and training programs
• Provide ongoing support to the sales team with the latest product information and competitive insights
• Campaign Management :
• Plan and execute integrated marketing campaigns to drive customer acquisition, engagement, and retention
• Monitor campaign performance and adjust strategies to optimize results
• Analytics and Reporting :
• Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives
• Provide regular reports and insights to the leadership team on marketing performance and areas for improvement
• This position has no supervisory responsibilities but will mentor less experienced peers and provide team leadership
• This can be a work-from-home-based role in any of the following states : Florida, Georgia, North Carolina, New York, Massachusetts, Texas, Tennessee, and Washington
• Employees can also work from our Tampa, FL, Office if they wish

Benefits

• This Senior Product Marketing Manager position pays a competitive salary commensurate with experience!
• We also offer full-time employees a complete range of benefits, including
• Health, vision, dental, disability, life insurance, and health savings accounts (HSA and FSA)
• Free Medical and Dental plans are available for employee-level coverage
• Supplemental Benefits like accident and critical illness insurance
• Free Employee Assistance Program (EAP) and Well-Being programs
• Paid time-off program is front-loaded post 90 days of employment
• 4-6 weeks of 100% Paid Parental Leave for expecting parent(s) of newborn or adoption parent(s)
• Bereavement, Jury-Duty, Voting, and Military Paid Leaves
• Full Training and Career Development reimbursement
• Tuition Reimbursement and E-learning courses are offered through Udemy, Pluralsight, and other sources identified throughout the year
• Stock option plan and 401K Matching
• A Social Committee dedicated to coordinating fun virtual activities for the team
• Experience a work-life balance that enables staff to feel more in control of their working life

Are you ready to join a collaborative, results-focused team that enjoys helping businesses accomplish their goals? In this role, you'll report to the Director of Marketing, and will be responsible for developing positioning, messaging, and competitive differentiation that ensures that our Sales, Marketing, and Customer Success teams stay aligned.

The ideal candidate will have a proven track record... in product marketing within the software industry, particularly with SaaS solutions.

Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.

A successful day in life requires a strategic thinker who can translate technical features into compelling value propositions, target key customer segments, and drive go-to-market strategies that result in increased market share and revenue growth.

About the Role :

Core duties and responsibilities include the following. Other duties may be assigned.

• Strategic Planning :
• Develop and execute the overall product marketing strategy for Docubee, aligning with business goals and objectives.
• Collaborate with cross-functional teams, including product management, sales, and customer success, to ensure cohesive messaging and positioning.
• Market Research :
• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Utilize customer feedback and market insights to refine product positioning and messaging.
• Messaging and Positioning :
• Craft compelling and differentiated messaging for Docubee, clearly communicating its value proposition to target audiences.
• Develop and maintain a strong understanding of customer personas to tailor messaging accordingly.
• Content Development :
• Lead the creation of high-quality marketing website content, in-app messaging, and marketing collateral, including whitepapers, blog posts, and presentations.
• Collaborate with the content team to ensure consistency and effectiveness across all communication channels.
• Go-to-Market Strategy :
• Develop and execute go-to-market plans for new features, product launches, and updates.
• Work closely with the sales team to equip them with the necessary tools and materials for successful customer engagement.
• Sales Enablement :
• Develop sales enablement materials, including sales guides, presentations, and training programs.
• Provide ongoing support to the sales team with the latest product information and competitive insights.
• Campaign Management :
• Plan and execute integrated marketing campaigns to drive customer acquisition, engagement, and retention.
• Monitor campaign performance and adjust strategies to optimize results.
• Analytics and Reporting :
• Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives.
• Provide regular reports and insights to the leadership team on marketing performance and areas for improvement.

Supervisory Responsibilities :

This position has no supervisory responsibilities but will mentor less experienced peers and provide team leadership.

Work Schedule / Environment :

• This can be a work-from-home-based role in any of the following states : Florida, Georgia, North Carolina, New York, Massachusetts, Texas, Tennessee, and Washington.
• We offer a flexible work schedule.
• Employees can also work from our Tampa, FL, Office if they wish.

Job Requirements :

• Bachelor's Degree or greater in Marketing or related field
• 8+ years of experience in marketing or equivalent combination of education and experience; preferably in product management or product marketing management
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams and stakeholders.
• Excellent communication, presentation, and writing skills.
• Detail-oriented with strong research skills.
• Comfort working in a fast-paced environment and adept at multitasking with high attention to detail and strong organizational and time-management skills.

About Accusoft :

Docubee, an Accusoft brand, is an intelligent contract automation platform that lets businesses create, manage, sign, and track digital contracts in one secure platform.

The Docubee team is made up of 35+ people who believe we can simplify people's lives through automation and digital experiences.

We value collaboration, respect, accountability, curiosity, transparency, and humor.

Travel :

Some travel is required.

Benefits and Compensation :

This Senior Product Marketing Manager position pays a competitive salary commensurate with experience! We also offer full-time employees a complete range of benefits, including

• Health, vision, dental, disability, life insurance, and health savings accounts (HSA and FSA).
• Free Medical and Dental plans are available for employee-level coverage.
• Supplemental Benefits like accident and critical illness insurance.
• Free Employee Assistance Program (EAP) and Well-Being programs.
• Paid time-off program is front-loaded post 90 days of employment.
• 4-6 weeks of 100% Paid Parental Leave for expecting parent(s) of newborn or adoption parent(s).
• Bereavement, Jury-Duty, Voting, and Military Paid Leaves.
• Full Training and Career Development reimbursement.
• Tuition Reimbursement and E-learning courses are offered through Udemy, Pluralsight, and other sources identified throughout the year.
• Stock option plan and 401K Matching.
• A Social Committee dedicated to coordinating fun virtual activities for the team.
• Experience a work-life balance that enables staff to feel more in control of their working life.
• At Accusoft, the health and safety of our people are our number one priority. We encourage our employees to be fully vaccinated against COVID-19.

Ready to join our team?

If this job sounds like something you'd be interested in, feel free to apply. The application is short and will only take a few minutes.

We are looking to fill this position ASAP and will reach out to schedule a time to talk and answer any questions you might have about the role.

ACCUSOFT CORPORATION is an Equal Opportunity Employer / Drug-Free Workplace. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, genetics, national origin, veteran, or disability status.

Job Posted by ApplicantPro

Original job Senior Product Marketing Manager posted on GrabJobs . To flag any issues with this job please use the Report Job button on GrabJobs

Accusoft is a software development company specializing in content processing, conversion, and automation solutions. From out-of-the-box and configurable applications to APIs built for developers, we help organizations solve their most complex content workflow challenges.

Our patented solutions enable users to gain insight from content in any format, on any device with greater efficiency, flexibility, and security.

Software, Information Technology, Technology, Artificial Intelligence, Computer Software, Internet, Information Technology and Services, Computer Networking, Computer Hardware, Computer & Network Security

Privately Held

Tampa, FL

Company Specialties :

Medical Imaging, Forms Processing, Viewing, Mobile, Compression, Barcode, DICOM, OCR, Image Processing, PDF, Scanning, Video, Web, Photo, and HTML5 Viewing

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