Head of Segment Marketing Managers

U.S. Bank Head of Segment Marketing Managers New York, New York Apply Now

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.

We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.

S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.

Try new things, learn new skills and discover what you excel at all from Day One.

A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.

Job Description

Reporting to the Head of WCIB Marketing, the Head of Segment Marketing Managers will lead the team of Segment Managers across WCIB (Wealth, Corporate, Commercial, and Institutional Businesses) and ICG (Institutional Client Group).

This individual will also have accountability for one of the Segment Manager roles. This role will be focused on driving consistency, clarity, and excellence in relationship management between Marketing and the Sales and Business leaders in WCIB and ICG.

The Head of Segment Marketing Managers is a senior level, highly seasoned and experienced position requiring strong leadership and people management skills.

The leader will set the vision for how Segment Managers foster and manage important relationships with senior Business and Sales executives, while also building collaborative relationships across the enterprise, including HR, Communications, and Risk & Compliance.

The Head of Segment Marketing Managers will lead a team comprised of both senior and junior Segment Marketing Manager positions and will be responsible for developing a one team mindset and bringing together best practices in relationship management, business acumen, and marketing strategy development.

Essential Functions

• Build deep understanding of the WCIB and ICG business, and the market and competitive dynamics impacting business growth
• Create a clear vision and program for how relationship management is built and nurtured across WCIB and ICG
• Build strong, trusted relationships with Business and Sales leaders
• Develop and maintain a thorough understanding of segment strategies and goals
• Create timely and consistent updates and engagement with Business leads, incorporating updates on business impact (OKRs) and any change in priorities
• Engage with analytics, CX, and other functions to deliver insights and manage KPIs
• Manage budgets and investments undertaken in support of business line
• Create learning agendas and best practice sharing across the Segment Marketing Management team

The successful candidate must be a creative thought leader who enjoys working in a highly collaborative, matrixed environment.

This leader will have the proven ability to build relationships, and influence and manage others in a complex business environment.

The leader will be an effective agent of change and an exceptional motivator of people and teams.

Qualifications

• Undergraduate degree. A Masters or MBA is preferred
• Experience in Sales or Sales Enablement roles preferred
• Experience in or with Marketing functions, and an understanding of Marketing capabilities
• Proven skillset and excellence in relationship management function
• Proven leadership experience that has built successful teams

Other Specifications :

• Ability to work well with people, build trusted relationships, and sufficiently understand the business and communication processes
• Exceptional verbal and written communication skills
• Ability to lead and work within diverse teams from multiple disciplines
• Ability to influence senior business leaders with fact-based arguments

The role offers a hybrid / flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

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