Associate Director, Branded Entertainment – Hearts & Science/Omnicom Media Group

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Do you have the following skills, experience and drive to succeed in this role Find out below.

The Company : Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Overview

The Content & Creativity team works with clients to develop custom, integrated, cross platform entertainment programs, creating deeper and consistent consumer engagement.

The team taps into a broad network of digital publishers, production companies, television networks, movie studios, social platforms, and streaming networks to produce breakthrough storytelling from large-scale properties to smaller, original programs, covering all budget levels and brand program needs.

This right brain / left brain role will help strategize, brainstorm, develop, and execute content partnerships for one of Hearts quick-service restaurant clients and will work with multiple cross-functional teams in the process.

Qualifications

• Minimum 5 years of experience in branded content, integrated partnerships, or strategic partnership development
• Proven analytical, strategic thinking, communication, client service, and project management skills
• Exceptional project management skills, with the ability to manage multiple work streams with strong quality control
• Experience working on an integrated team
• Ability to address challenges, work under pressure, follow-through, and solve problems quickly in the face of challenges
• Ability to effectively and confidently communicate information in both verbal and written formats (Development of ideas, pitches, research and recaps, client presentations, etc.)

Values, Knowledge & Expertise

• Values you live by (that are also important to our client) : Appreciation for doing the right thing, delighting in every moment, practicing kindness, and uplifting other team members
• Relentless pursuit of cultural zeitgeist and passion for all forms of entertainment
• Experience working with various marketing communication channels (including digital and social)
• Experience in concept development, production oversight, and foundational understanding of working with and managing media partners
• Understanding of the digital and social landscape
• Experience implementing effective measurement models, synthesizing data to prove value and program success
• Can manage peer level clients with a successful track record in account management and client service

Responsibilities

Strategic & Functional Team Lead

• Support and contribute to the overall vision and management of content experiences & entertainment initiatives on behalf of our clients
• Actively build out media opportunities that deliver on our client’s marketing and media objectives with networks, digital publishers, and more.
• Develop sound recommendations to clients, with provocative insights, big ideas, cultural proof points, and compelling tactics
• Understand and implement approved measurement models to justify investment and quantify results from programs
• Develop close relationships with media strategy and investment teams to align our teams content programs to broader strategic priorities and objectives
• Stay atop of current content, storytelling and technology trends and how those impact the client business
• Support the Senior Director & Executive Director with presentation materials, status updates, and ad hoc meetings to ensure successful communication with advertising and media clients and agency partners on a consistent basis

Execution

• Serve as the day-to-day point of contact and content expert for clients, integrated agency teams, and partners to execute multiple programs across a calendar year, from insights mining to strategy to ideation to creative development to execution.
• Assist in the development and lead the activation of multi-platform distribution plans for programs across digital, linear, and social
• Develop and execute timelines, manage production schedules, adhere to deadlines, set up / organize internal / client meetings, and enforce ongoing team communication throughout the program
• Ensure pre, during, and post program measurement and optimization plans align to KPIs and are in place for each program
• Manage internal and external work streams and production process for assigned projects during the creative development phase;

development phase will require help with producing written and visual materials such as brand briefs to share with partners, client recommendations, program overviews, and more

Team Management

Reporting to the Senior Director, you may also support the Executive Director based on assigned projects and client initiatives.

Thought Leadership

Offer support to Hearts and Science Leadership on new business pitches and marketing collateral on an as-needed basis.

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