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Senior Manager, Lifecycle Marketing

Senior Manager, Lifecycle Marketing

VirtualVocationsVan Nuys, California, United States
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A company is looking for a Senior Manager, Lifecycle Marketing.

Key Responsibilities

Directly manage end-to-end lifecycle execution in Braze, including campaigns, flows, testing, and reporting

Build and optimize patient journeys for onboarding, activation, retention, and win-back

Run A / B and multivariate tests across various elements and monitor lifecycle KPIs

Required Qualifications

4-6 years in lifecycle, CRM, or retention marketing

Hands-on experience with Braze at an operator level

Proven track record of executing campaigns that drive measurable results

Ability to work independently and handle multiple responsibilities

Experience in regulated industries such as healthcare or fintech is a plus

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Lifecycle Marketing Manager • Van Nuys, California, United States

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