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About the Role :
The Senior Director Creative, Content & Publishing creates the publishing and editorial strategy for the Association and leads our creative, writing and content operations centers of excellence.
You will develop and implement a comprehensive content and publishing strategy that aligns with the Association's vision and goals and with our proposition framework.
You will report to the VP Experience and work on a remote basis.
You Will :
- Lead a team. Interact with all major AICPA-CIMA teams and senior management, committee members, volunteer leadership, executive team of CGMA and other related organizations.
- Engage with partners to create technically accurate, compelling and market-ready content relevant to global membership and to convey the value of the organization and its offerings.
- Advocate for the voice of the customer through lively, compelling content that represents brand attributes and inspires action.
- Develop and publish strategies that maximize reach, engagement, and commercial opportunities while driving value for members and across the financial and accounting community.
- Set editorial guidelines for all Association sites including establishing the guidelines for content lifecycle standards and tagging methodology.
- Set the Association's global strategy for the Creative Services COE and ensure performance / delivery of design / multimedia content supporting the needs of the Association including that of our volunteer leadership, Board and Council.
- Ensure performance against the strategy for the Writing & Authoring COE. Ensure the Writing & Authoring team delivers cost-effective, original, compelling, high-quality content that creates member engagement.
- Set the strategy for the Content Operations & Performance COE ensuring a culture of continuous improvement where performance feedback is used to shape and improve member value and our capabilities / efficiencies across the content supply chain.
- Guide collaboration by leveraging solid relationships to ensure consistency in messaging, cohesion, and tone across all content and in line with our overarching proposition framework.
You Have :
- People management and leadership experience.
- Knowledge of the accounting and finance profession, publishing industry, content delivery, association management and governance, financial management, sales, and advertising practices.
- Demonstrated skills in complex decision-making, problem-solving and planning.
- Experience in turning data into actionable insights.
- A market-focused approach to business, and understanding of what drives product profitability.
- Bachelor’s degree in English, Communications, Marketing, Business, Journalism, or related field.
- 10+ years’ experience as publisher or editor of a large, or global, circulation business, professional, trade or consumer publication, including experience in digital strategy, websites, app, and mobile web experience.
- Broad experience leading an editorial staff in an Agile, matrixed environment.
- Experience with multiple forms of content channels and deliverables, i.e., social media, blogs, videos and SEO.
How We Support You :
We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.
We offer benefit options in and out of the workplace, including healthcare, retirement, paid time-off, parental leave, and an employee assistance program.
We provide resources that support your mental health, and evolve our offerings to meet your needs. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing.
We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.
We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
About Us :
At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.
Learn more about The Association on LinkedIn and our Career Site.
LI-Remote #GreatPlacetoWork
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
We are proud to be an equal opportunity workplace.
This role is not intended to be based and / or filled in NYC and therefore the salary is not published. If you are an NYC resident and wish to be considered for this opportunity, please reach out to the recruiter listed on the posting and they will be happy to provide you any further information.
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Remote working / work at home options are available for this role.
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