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Location
Purpose
Support the management of quantitative and qualitative market research studies and data analyses that address key business needs across the organization.
Major Responsibilities
Act as day-to-day liaison between HMA and its suppliers on custom and syndicated research studies related to advanced product development, next generation product planning, connected car services, marketing and communications, sales / service, and strategic business opportunities.
Involves conducting both qualitative and quantitative research studies to address business needs.
- Collaborate with internal stakeholders to ensure research leads to meaningful and impactful business implications.
- Work with senior research team members to assess research needs and determine the best methodology and sample plan to address business requirements.
- Help manage projects with parent company, Hyundai Motor Company in Korea, regarding their US based research projects including consolidating and sharing the HMA’s opinion and requests.
Major Responsibilities (continued)
- With senior research support, analyze data and information to find patterns that tell a story about the research results.
- Create and present research results to large stakeholder audiences including senior-level executives.
- Manage and leverage data mining tools such as mTAB and SPSS to provide insights to internal clients.
- Manage market research budget and purchasing / invoicing needs in SAP system.
Authority
- Select and manage suppliers, providing direction on sample plans, managing key milestones, ensuring projects stay within budget, and guiding suppliers towards accurate and insightful results.
- Provide product or business recommendations based on findings.
- This role requires the performance of work directly related to management and / or general business operations.
- The exercise of discretion and independent judgment with respect to matters of significance is required.
Education
Must be a high school graduate
Bachelor’s degree preferred
Related Experience
- Five or more years of experience related to market research, brand strategy, or corporate planning is required.
- Automotive industry experience is strongly preferred.
Skills / Knowledge
- Strong analytical skills and data mining dashboard capabilities (mTab, SPSS, PIN, Experian, etc.).
- Proficiency with Excel and Word.
- Strong PowerPoint skills and the ability to create charts and graphs in a story telling format.
- Demonstrated project management skills.
Ability to multi-task and set priorities.
Strong written and oral communication skills.
Self-starter, with good time management skills and the ability to complete tasks in a fast-paced environment.
Certification
N / A
Physical Requirements
Normal office duties
Overnight travel required
Work Model
LI-Hybrid (60% Onsite / 40% Remote)
Affiliate
Hyundai
Compensation
$69,300.00 - $99,000.00 Annual
Benefits
- Monthly Hyundai / Genesis vehicle lease allowance (including insurance and maintenance)
- Holiday Pay - the company shuts down with pay between Christmas and New Years.
- Vacation and sick time off
- Healthcare insurance (medical, dental, and vision)
- 401(K) company match
- Additional 401(K) Employer Enhanced Contribution program eligible after 1 year of employment, in addition to the regular employer matching contribution
- Basic life insurance, short- and long-term disability
- Mental health, wellbeing, and employee assistance program
- Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)
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