AUMNI - DEMAND GENERATION MANAGER - ASSOCIATE
Aumni, a J.P. Morgan company, has a demand marketing opportunity where you can make a meaningful impact on both your career and the entire venture capital industry, pushing the limits of what's possible.
Job summary : As a Demand Generation Manager in Aumni's Marketing department, you will design, execute, and report on demand generation campaigns and programs to drive customer acquisition and revenue growth.
Job responsibilities : Work closely with the Head of Marketing to develop and execute a comprehensive demand generation strategy aligned with business goals, focused on high quality lead generation, nurturing, and conversion.
Collaborate with sales and marketing teams to define target audiences, buyer personas, and customer journey mapping. Deliver granular tracking, reporting, and efficient lead management in the handoff from marketing to sales Plan, execute, and optimize multi-channel marketing campaigns Consistently develop A / B tests for email campaigns and programs with create actionable insights from regular qual / quant feedback.
Ensure alignment of messaging and campaigns with the overall brand positioning and business objectives. Leverage ABM tools and tactics to create and measure the success of account-based marketing programs, including engagement with target accounts and their impact on pipeline.
Coordinate with our business development team to optimize lead volume and quality with the goal of generating high-value sales opportunities.
Implement strategies to capture and nurture leads throughout the sales funnel, leveraging marketing automation tools and data-driven tactics.
Work closely with the content team to develop tailored content for different stages of the buyer's journey for each target segment / cohort.
Provide regular reporting on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.
Required qualifications, capabilities, and skills : Bachelor's degree. 5 years of experience in B2B SaaS demand generation.
Proven track record of successfully designing and executing multi-channel demand generation campaigns that resulted in measurable business impact.
Mastery of relevant aspects of Salesforce and Account Engagement (formerly Pardot) Expertise in ABM platforms (e.g. 6sense, Zoominfo MarketingOS) Strong analytical skills and a data-driven approach to decision-making.
Excellent communication and an ability to collaborate cross-functionally. Demonstrated ability to manage and mentor a high-performing marketing team.
Preferred qualifications, capabilities, and skills : Prefer experience in the venture capital industry.
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