Web Spring is hiring: Meta & Google Ads Spezialist (m/w/d) - Media Buyer - FreibMediabistro • Portland, OR, United States
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Web Spring is hiring : Meta & Google Ads Spezialist (m / w / d) - Media Buyer - Freib
Mediabistro • Portland, OR, United States
job_description.job_card.variable_days_ago
job_description.job_card.job_descriptionZwingende Voraussetzung : Nachweisbare Erfahrung in Lead-Gen mit Meta und / oder Google Ads Sehr sicher in Google Ads (Search, PMax, YouTube) und im Meta Ads Manager Tracking-Know-how : GA4, GTM, Enhanced Conversions, Consent Mode v2; ideal : Meta CAPI & CRM / Offline-Conversions. Analytisch stark : KPIs (CPL, CPA, ROAS, CTR, CVR) verstehen, sauber reporten und in Maßnahmen übersetzen. CRO / Funnel-Basis : Landingpage-Grundlagen (Formulare, CTAs, Speed) und enge Zusammenarbeit mit Design / Copy. Selbstständige, strukturierte Arbeitsweise, hohe Verlässlichkeit. Sehr gute Deutschkenntnisse (Wort & Schrift) Flexibles, projektbasiertes Arbeiten als Freelancer / Freiberufler. Faire Vergütung Langfristige Partnerschaft Ortsunabhängiges Arbeiten mit der Flexibilität, von überall aus zu arbeiten, solange du grundsätzlich während der deutschen Arbeitszeiten verfügbar bist und ein professionelles Auftreten in Kunden-Calls sicherstellst. Was ist dein Stundensatz (in €)? Welche Erfahrung hast du mit Meta & Google Ads? Hast du eine Ausbildung? Wie hast du deine Expertise aufgebaut? Welche Erfahrung hast du mit Landeseiten bzw. Funnel-Webseiten? Sprichst du Deutsch?
Bei Web Spring, einer dynamischen Performance-Marketing-Agentur aus Köln, bauen wir Sales-Funnels mit Landeseiten sowie Google- und Meta-Ads auf und verhelfen mittelständischen Unternehmen zu einem erfolgreichen digitalen Markenauftritt und zur Gewinnung neuer Kunden.
Zur Verstärkung suchen wir eine : n Meta & Google Ads Spezialist : in (Media Buyer) , der / die Werbeaccounts strategisch führt, Kampagnen sauber strukturiert, laufend optimiert und verlässlich skaliert.
Aufgaben
- Du betreust eigenständig die Meta- und Google-Werbeaccounts unserer Kunden und verantwortest deren Optimierung.
- Planung, Setup & laufende Optimierung von Meta- und Google-Ads (Search, PMax, YouTube) für Leadgenerierung
- Erfahrung mit der Erstellung von Creatives, Hooks, Copys, Zielgruppen, Anzeigenerweiterungen / Assets, Keywordlisten, Kampagnen, A / B-Tests und vielem mehr
- Du denkst ganzheitlich und optimierst nicht nur die Werbeaccounts, sondern den gesamten Funnel – inkl. einfacher Optimierungen an Landeseiten (Texte, Bilder, CTAs).
- Zielgruppenanalyse : Analyse der Zielgruppe, um deren Bedürfnisse und Interessen zu verstehen.
- Zusammenarbeit mit Design- und Marketingteams : Enge Abstimmung mit anderen Teams
- Erstellung von conversionstarken Formularen : Entwicklung von Formularen, die Nutzer zur gewünschten Handlung motivieren und eine hohe Konversionsrate erzielen.
- Tracking : Sauberes Setup in GA4 / GTM, Enhanced Conversions & Consent Mode v2; regelmäßige QA der Events.
- Reporting & Maßnahmen : Wöchentliche Auswertungen (CPL / CPA, Leadqualität) mit klaren To-dos und Priorisierung
Qualifikation
Benefits
Wir freuen uns über deine Bewerbung! Bitte beantworte uns unbedingt diese Screening Fragen in einer Textnachricht an uns :
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Web Is Hiring Web • Portland, OR, United States
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