Nover Marketing is hiring : senior paid advertising specialist in Carbondale

Overview Join to apply for the senior paid advertising specialist role at Nover Marketing .

About Us We are a small, growing full-service agency focused on the Architecture, Engineering, and Construction (AEC) industry. Our commitment to people over profits sets us apart, and we’re seeking a Senior Paid Advertising Specialist to join our team. This role is pivotal in driving successful outcomes for our clients.

Benefits Optional 4-day work week after a 30-day probationary period (work four 9’s or any combination totaling 36 hours a week)

Flexible working hours and a 100% remote environment

100% employer-paid medical, dental & vision (employee only)

4 weeks PTO

12 paid holidays

6 personal days

4 optional days (use this time to volunteer or attend a conference)

401k with 1 : 1 match up to 3%

Job Overview As a Senior Paid Advertising Specialist, you’ll be responsible for developing and executing effective paid advertising strategies across various platforms. You’ll work closely with account managers and clients to understand their goals, optimize campaigns, and maximize ROI. This role requires both a strategic and hands-on approach, with expertise in managing budgets and analyzing performance metrics.

Responsibilities Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, LinkedIn, and Meta.

Set up campaigns, including :

Conducting keyword research, audience research, and competitor analysis to determine campaign approach

Creating and optimizing landing pages

Developing ad copy and strategy (independently for some platforms, in conjunction with our design / social team for video / image assets)

Coordinating with our lifecycle team to ensure appropriate lead generation follow-up and nurturing

Monitor campaign performance, optimizing ads, targeting, and budgets to meet or exceed KPIs.

Generate regular reports with insights and strategic recommendations.

Stay up to date on industry trends and platform changes to ensure campaigns are cutting-edge and compliant.

Manage advertising budgets to ensure efficient spend and high ROI.

Qualifications 3+ years of experience in paid advertising

Proficiency with ad management platforms, including Google Ads and Meta Ads Manager

Strong analytical skills with the ability to interpret data and make strategic adjustments

Experience in budgeting and optimizing campaigns for maximum impact

Bachelor’s degree in Marketing, Advertising, Business, or a related field

Certification in Google Ads, Facebook Blueprint, or other relevant platforms

Bonus

Knowledge of A / B testing and conversion rate optimization techniques

Experience with retargeting, display advertising, and advanced audience segmentation

Familiarity with additional platforms beyond Google Ads and Meta, such as Nextdoor and Reddit

How to Apply Submit your resume. No cover letter required—we value your time and ours.

Salary & Benefits Salary range : $64,478 – $78,806

36 hour work week; flexible hours with optional four day work week

100% remote environment

100% employer paid medical, dental & vision (employee only)

4 weeks PTO

12 paid holidays

6 personal days

4 optional days after a 90 day ramping period (use this time to volunteer or learn at a conference)

401k with 1 : 1 match up to 3%

Salaried employees work 36 hours per week with flexible scheduling

Seniority level Mid-Senior level

Employment type Part-time

Job function Marketing and Sales

Industries

Marketing Services

Referrals increase your chances of interviewing at Nover Marketing by 2x

Note : Location listed is Carbondale, CO; salary shown reflects a general range and may vary by role and experience.

#J-18808-Ljbffr