Business Development Representative - National Accounts

We are seeking a highly motivated and results-driven Business Development Representative to join our sales and business development team at WTW.

The Business Development Representative will be responsible for driving top-of-funnel activities, and acquiring clients for our market leading compensation surveys, targeting accounts in both the US and Canadian markets.

The Role

This is a unique opportunity to join an accelerating sales team and help shape the future of our commercial organization.

Your relentless hunger for commercial success is the fuel that will help us achieve our ambitious growth targets in North America.

This is a hunter sales position that demands experience in product sales and service, along with self-motivation and a seasoned sales proficiency.

A thorough understanding of how survey data impacts compensation planning, reward benchmarking, and the ability to uncover client’s compensation challenges is essential.

Lead Generation :

• Research and identify potential clients within the target market segments, working closely with our Marketing and Global Sales Operations team.
• Qualify leads based on predefined criteria and ensure they meet the company's ideal customer profile.
• Identifies and cultivates a robust pipeline of new business opportunities through proactive outreach, referrals, and leveraging your existing network.

Outreach and Prospecting :

• Use various channels such as cold calling, email outreach, social media, and networking events to generate leads.
• Initiate contact with leads through personalized outreach campaigns.
• Engage with prospects to understand their needs, challenges, and pain points related to compensation management.
• Effectively communicate the value proposition of WTW's compensation surveys and software solutions.
• Aligns closely with marketing and product leaders time effective outreach and delight potential prospects with insights.
• Manage sales campaigns and other outreach initiatives, creating effective outreach messaging that effectively addresses prospect needs and appropriately communicates our value proposition.

New Client Acquisition :

• Qualifies prospects based on business criteria and develops and articulates an understanding of the prospect’s unique compensation data needs.
• Conducts sales calls with prospective clients and positions the unique value proposition of our offerings, providing proof points and product demonstrations as needed.
• Brings in colleagues as needed when adjacent opportunities such as software, consulting or global data agreements are uncovered.
• Create, negotiate, and execute sales proposals across our full suite of products.
• Ensures a smooth handover to Client Care for client onboarding and account management.

Pipeline Management :

• Maintain accurate and up-to-date records of all lead generation activities in the CRM system.
• Track progress of leads through the sales funnel and provide regular updates to the sales team.
• Identify opportunities for process improvement and optimization of lead generation efforts

Market Research :

• Stay informed about industry trends, market developments, and competitor activities related to compensation surveys and software.
• Provide feedback to the sales and marketing teams based on insights gathered from prospect interactions.
• Identifying and evaluating emerging client or market needs.

Key Metrics

• Lead generation and qualification
• Pipeline development
• New Business Originated

Top Competencies Required

• Persistence and Resilience
• Goal Orientation
• Excellent written and verbal communication
• Active Listening
• Relationship Building
• Growth Mindset
30+ days ago