Product Marketing Manager

Position Summary :

Direct Supply is building the future of healthcare technology with industry-leading products, solutions and platforms to help improve the lives of millions of seniors and those who care for them.

In the Product Marketing Manager position, you'll drive omni-channel marketing strategies to fuel category growth and customer engagement. Partnering closely with Category Captains, sales, and product management teams, you'll craft compelling product positioning, impactful messaging, and seamless go-to-market execution. Leveraging data-driven insights, creative storytelling, and strategic marketing initiatives, you will enhance product visibility, boost sales performance, and strengthen Direct Supply's market presence.

Skills Needed : Enriches Innovation

• Sparks creative ideas and harnesses AI and technology to deliver tangible benefits. Champions diverse thought and boldly challenges conventional norms.

Ensures a Customer Focus

Communicates Effectively

Applies AI and Technology

Strong

ability to execute multi-channel marketing campaigns , measuring effectiveness and optimizing impact.

Expertise in

AI-driven analytics

and

marketing automation tools

to enhance engagement strategies.

Deep

understanding of customer insights

to refine marketing strategies and enhance product positioning.

DS 2.0 Partner skills and definitions

What You'll Do and Impact :

Develop and execute product positioning and messaging that resonates with target audiences.

Implement omni-channel go-to-market strategies for product launches, category awareness, and customer conversion.

Create and manage sales training materials, enablement tools, and marketing assets.

Manage product presence at tradeshows, showrooms, and product demonstrations.

Serve as the marketing "face" of the product in testimonials, webinars, blog posts, and presentations.

Support sales teams in high-profile customer engagements with strategic marketing insights and materials.

Utilize AI-driven analytics and market research to optimize campaigns and boost customer engagement.

Collaborate with cross-functional teams, including digital marketing, merchandising, and sales, to drive category success.

Experience :

Bachelor's degree in Marketing, Business, Communications, or a related field.

3-5 years of experience in B2B marketing, product marketing, or brand management.

Strong expertise in content creation, digital marketing, and brand positioning.

Experience with marketing automation tools and AI-driven analytics.

Ability to develop compelling narratives that drive engagement and sales conversion.

Job Details :

Location : Milwaukee, WI

Job to be performed in the location listed. Generous benefit package available. Clickhere to learn more.

Direct Supply, Inc. and its U.S. subsidiaries are equal opportunity and affirmative action employers committed to diverse workforces.

2013 to 2025 Direct Supply, Inc. All rights reserved.

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