Job Summary :
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.
- We are seeking a highly skilled and motivated Data Product Manager to design and maintain complex data architectures that support our digital marketing organization's data management and analytics needs.
- The successful candidate will be responsible for ensuring that data architecture aligns with the business goals, and that it is scalable, secure, efficient, and user-friendly.
Responsibilities :
- Strong understanding of digital marketing tactics and the ability to translate business goals of the Paid Media team into data requirements that enable the creation of accurate and insightful reporting.
- Demonstrated experience partnering with cross-functional teams to define and maintain server-side events as well as front-end tagging solutions to ensure reliable data capture.
- Skilled in partnering with MarTech and Marketing Analytics teams to gather missing data, collaborating closely to define data collection strategies and ensure data completeness and accuracy.
- Proficient in troubleshooting and maintaining data pipelines as required, identifying gaps in data collection and potentially defining solutions to ensure comprehensive and accurate data availability for marketing activities.
- Develop and maintain marketing data schemas, models and integrations to align with business objectives and strategies.
Requirements :
- Bachelor's in Computer Science, Data Science, or a related field.
- Collaborate seamlessly with the digital marketing team and cross-functional teams like product development, engineering, and analytics- leveraging a deep understanding of marketing datasets, to ensure data architecture aligns with marketing strategies and goals.
- 4-7+ years of relevant experience in Business Intelligence (BI) / Data Warehouse (DW) and Analytics supporting a Marketing Org.
- Knowledge of SQL, Javascript, and RESTful implementations.
- 5+ years of experience with data cloud solutions and connector tools like Snowflake, LiveRamp, FiveTran, or Segment- as well as familiarity with data cataloging tools such as Atlan or Precisely.
Understanding of CMS solutions like Adobe Experience Manager is a plus.
Knowledge of data privacy regulations and best practices, ensuring compliance and safeguarding customer data throughout the data activation process.
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