Associate Director, Marketing

Job Title

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Associate Director, Marketing

Job Description

About The Position Major goals and objectives and location requirements

Are you passionate about marketing and eager to shape the future of the drinks industry? Dotdash Meredith is looking for an innovative Associate Director, Marketing to join our Lifestyle team.

As a key player in our Drinks vertical, you will collaborate closely with the Drinks Sales team to develop and execute category strategies, manage the pre-sale process, and drive revenue growth with top-tier advertising partners.

This hybrid role, based in NYC or Chicago, requires three days in the office each week and reports directly to the Sr. Director, Marketing.

You will also have the opportunity to lead and mentor a dedicated team member.

Hybrid 3x a week - (NYC or Chicago)

In-office Expectations : This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team : The Team and / or Brand.

Lead Proposal Process : Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the Drinks vertical.

Vertical Strategy : Collaborate across the Dotdash Meredith portfolio to create sellable opportunities for advertisers that are grounded in our brand's most influential franchises and tentpoles.

Brand Communication : Lead internal conversations with Dotdash Meredith brands and verticals to communicate high-value opportunities to the Drink sales team on a regular basis.

Storytelling : Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly.

Cross-Department Communication : Partner closely with Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals effectively communicate our unique value proposition.

Sales Partnership : Develop strong relationships with the sales team to become experts on their business; provide support on client calls, as needed.

Management : Mentor and manage the workflow of (1) marketing manager to ensure their delivering best in class work for the Drinks vertical.

About The Positions Contributions :

Weight %

Accountabilities, Actions and Expected Measurable Results

70% Proposal Development

10% Presentation Development

20% Management

The Role's Minimum Qualifications and Job Requirements

Education : Bachelor's degree

Experience :

5 - 7 years relevant experience at a digital publisher, with a focus in pre-sales marketing; background in Drinks Category is a plus.

Specific Knowledge, Skills, Certifications and Abilities :

Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint).

You're an excellent communicator, who remains poised under pressure and can tailor messages for different audiences.

You have an understanding of digital advertising landscape, products, and trends; understanding of print and / or programmatic marketplace is a plus.

You are a true self-starter - provide proactive ideas, understand organizational goals, and move initiatives forward.

You are comfortable working in a fast-paced environment.

Travel Required (Approximate) : 5%

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.

For further information about the E-Verify program, please click here : https : / / www.e-verify.gov / employees

Pay Range

Salary : New York : $95,000.00 - $115,000.00 Illinois : $90,000.00 - $110,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future.

Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.

The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.

In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location.

We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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