Principal Go-to-Market Product Manager, GDO Product and GTM Team

DescriptionAre you a customer-obsessed program leader? Do you excel at earning trust across diverse, global teams? Amazon Web Services (AWS) is looking for a results-driven and strategic Go-to-Market (GTM) and Product leader to join the fast-growing Digital Marketing Global Demand Operations (GDO) team to help effectively launch a confidential platform and set of natively built (NAWS) services.

As a Principal GDO Product and GTM Program Manager, you will own large-scale, highly visible initiatives that span global sales and marketing teams.

This role will allow you to help AWS establish best practices and raise the bar in : product marketing, ML / AI application, go-to-market strategy, change management, and ongoing process optimization -all to directly impact sales productivity and revenue.

In this highly visible Principal Program Manager role, you will create the global scale plan to deploy GDO technology to AWS Marketing and Sales Teams.

You will own creating and implementing the plans around large scale product adoption, critical business process changes, quality control, and change management planning for the program.

This role owns high level goals (S-team, CMO-level) and works across >

20 globally diverse senior leaders for delivery. Key skills : ability to influence / have backbone at Director and VP levels using data and anecdotes, strong business judgement, product marketing expertise, exceptional writing skills, proficiency in process improvements, strong aptitude in deep dive and data analysis, ability to influence without authority and a large capacity for recognizing use cases for the various technical solutions your team is building.

This a unique role that allows you to work with diverse set of global, functional (i.e. Marketing, Sales, Revenue Operations, and Legal) stakeholders and experience the benefits of working in a dynamic, entrepreneurial environment, all while leveraging the resources of Amazon Web Services (AWS).Key job responsibilities

• Deep dive data, product functionality and customer use cases to inform business strategy decisions at the L8+ level
• Effectively earn trust and build strong working relationships across global organizations
• Drive alignment, resolve roadblocks and navigate dependencies in order to deliver progress.
• Lead cross-team initiatives, work closely with product, engineering and data science teams.
• Scope, plan and execute large scale change management plans to facilitate business strategy changes required to drive GDO product adoption
• Identify new strategic business decisions needed in order to drive effective adoption of GDO products and services, write documentation and / or lead meetings to facilitate this decision making.
• Join (or lead) meetings, events and offsites across a variety of business entities to effectively identify and educate others about the use cases GDO products optimize for.
• Assist in driving end-to-end communications strategies across multiple channel levers to successfully 1 / enable AWS users to adopt key product features and 2 / enable AWS leaders to recognize the value GDO products are delivering
• Present status, progress, risks and team’s strategy effectively with organizational leadership and business stakeholders.
• Translate complex and ambiguous business problems into crisp business requirementsAbout the teamThe GDO Product and GTM Team is the product development team within AWS’ Global Demand and Operations (GDO) organization.

Our north star is to deliver the highest quality AWS customer opportunities to the right AWS channel (i.e. Marketing, Sales, Partner), with the right data, in real time.

We are building NAWS technology that ensures AWS customers who are ready to engage move seamlessly through their buying journey and experience high value interactions with AWS.

Our technology accelerates AWS revenue with Machine Learning (ML) and GenAI-assisted technology.Diverse ExperiencesAmazon values diverse experiences.

Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply.

If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWSAmazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work / Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture.

When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious.

Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professionalBasic Qualifications10+ years of product or program management, product marketing, business development or technology experience10+ years of blending product and program management skills to execute strategic initiatives about process creation, standardization, and improvement experienceBachelor's degreeExperience owning / driving roadmap strategy and definitionExperience defining and executing large scale product adoption strategies and change managementPreferred QualificationsExperience owning technology productsExperience building and analyzing cost / benefit scenarios and business cases and communicating results throughout the organizationExperience with tools / systems to analyze data including Excel, SQL, SFDC, DynmoDB or other data management systems.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit Our compensation reflects the cost of labor across several US geographic markets.

The base pay for this position ranges from $145,700 / year in our lowest geographic market up to $240,900 / year in our highest geographic market.

Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and / or other benefits.

For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.