Marketing Coordinator

The Marketing Coordinator plays a critical role in executing outbound marketing programs that drive lead generation. Key responsibilities include coordination and deployment of e-mail marketing programs, creation of lead-focused e-mail offers, program reporting, and marketing calendar management.

This position reports to the Director of Transaction Marketing and supports the Digital Sales and infrastructure teams across the platform.

The successful candidate will not only be well-versed in e-mail marketing best practices, but also can manage multiple projects simultaneously and with a client-service mindset.

Before applying for this role, please read the following information about this opportunity found below.

Responsibilities :

• Project manage e-mail marketing program using the department’s existing technology stack.
• Interface with multiple departments (including the advisors) to turn marketing and campaign plans into actionable e-mail marketing programs.
• Collaborate with other digital team members (social) and the firm’s content team to coordinate execution of marketing programs.
• Develop and implement successful e-mail marketing programs that drive engagement and lead generation in support of the firm’s corporate, industry, and service marketers.
• Support list management best practices and list segmentation across the marketing technology stack, create smart lists and support.
• Develop and deliver marketing automation metrics; interpret data; and produce reports against KPIs.
• Enhance and communicate e-mail marketing best practices.
• Manage the printing and shipping process for Greysteel’s printed content (postcards, Property Listing materials, brochures, etc.).
• Own office coordination responsibilities such as Inventory, Facilities, Building Maintenance and coordination with IT as needed.

Required Skills and Competencies :

• Strong project and program coordination skills.
• Ability to apply critical thinking to enhance e-mail marketing programs.
• Process oriented and quality focused with exceptional attention to detail.
• Proven analytical, quantitative and problem-solving skills; a mindset for testing and using data to enhance program efficacy.
• Strong writing, proofreading and interpersonal communication skills.
• Demonstrated ability to work in a fast-paced, deadline-oriented environment.
• Excellent organizational skills and ability to juggle multiple tasks on deadline.
• Self-starter and quick learner with an eagerness to consistently meet and exceed objectives and take on more responsibility.
• Ability to work collaboratively in a team environment.

Required Qualifications :

• Bachelor's degree in marketing, communications, business or related course of study is preferred.
• Experience with e-mail marketing campaigns a plus.
• Expertise with database management and marketing automation reporting.
• Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook).
• Proficiency in marketing project management and automation tools (Marketo, Microsoft CRM, ActiveCampaign, Hubspot) a plus.
• Experience working within Salesforce is preferable.
• Adobe Suite (Photoshop, Indesign) experience a plus but not required.

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