Digital Marketing Coordinator
Job Description
Job Description
Looking to make a difference in the world of information and technology? Access Sciences is seeking a Digital Marketing Coordinator to help bring fresh, new, innovative ideas to our practice.
We seek people who share our vision : a world in which organizations realize the full value of their information in best service to their own mission.
If you're a creatively minded and confident professional who thrives on the details while being able to keep the big picture top of mind, apply today!
About Access Sciences
Access Sciences tames information chaos. We apply human-focused solutions to the world of information, to achieve business transformation.
We do this by designing, implementing, and operating integrated solutions to manage information, unlocking its full power for our clients.
Our dynamic team thrives on creative minds, diverse experiences, and a passion for problem solving.
Our employees enjoy a range of benefits, including :
- Opportunities for professional growth
- Profit sharing based on company performance
- Employee Stock Ownership Plan (ESOP)
- 401(k) with company match
- Medical, Dental, and Vision
- Flexible Spending Account
- Health Savings Account with company contribution
- Disability and Life Insurance, company paid
- Voluntary Life Insurance
- Paid Time Off, Holidays, and Sick Time
- Paid Volunteer Hours
Roles & Responsibilities
Coordinate and collaborate with our Senior Marketing Lead and with Access Sciences leadership to :
- Understand our services and our value propositions in depth
- Assist creating and executing on a holistic marketing strategy that speaks to all our key services
- Own the development and maintenance of company website, ensuring they are visually appealing, user-friendly, and optimized for conversions and SEO.
This includes selecting themes, customizing layouts, and managing plugins.
- Monitor website performance, including speed and user experience, using tools like Google Analytics. Implement improvements to enhance site speed, reduce bounce rates, and improve overall functionality.
- Oversee the publishing of content, ensuring that it aligns with SEO best practices and effectively engages the target audience.
This may involve formatting posts, adding multimedia elements, and ensuring content is updated regularly.
- Identify target clients and target personae, then develop and execute roadmaps for integrated marketing campaigns to connect targets to our messaging
- Own campaign optimization activities based on real-time feedback
- Coordinate market research to stay abreast of information management trends and their impact on the services we provide
- Coordinate competitor reviews to understand our competitors' core offerings, and develop differentiation messages
- Coordinate client reviews to understand key pain points, and how successful we are delivering our value propositions
- Coordinate logistics for key events, such as conferences, webinars, panel discussions, client peer events, and podcasts
- Direct inbound leads to appropriate people in the company and monitor follow-up
Requirements
- Bachelor's degree in Marketing, Communications, or a related business field
- 3-5 years of marketing or communications experience
- Direct marketing experience in business operations, information technology, and / or business consulting for a service-based organization
- Proficiency in WordPress for web development, understanding of HTML / CSS, and familiarity with JavaScript. Certifications are a plus.
- In-depth knowledge of HubSpot for CRM and marketing automation, Google Analytics, and AdWords. Certifications are a plus.
- Strong analytical abilities, creative problem-solving skills, and effective communication and project management skills.
- Team-oriented approach with the ability to take initiative, prioritize, and manage multiple tasks simultaneously to meet expectations and deadlines across multiple projects
- Must be based in or willing to move to Houston, Texas
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