Strategic Communications Manager

Overview

Were seeking a strategic, brand-driven communications leader to oversee and unify all marketing communications across digital, print, PR, and trade channels. As the Strategic Communication Manager, youll serve as both a brand guardian and a content strategist, leading the development and execution of campaigns across channels that build awareness, drive engagement, and align with company objectives.

This high-impact role blends big-picture strategy with hands-on execution, requiring deep experience in PR, media relations, trade publishing, and product storytelling. Youll play a critical role in shaping the narrative for established brands and launching new products with bold, consistent messaging.

Youll operate within the Entrepreneurial Operating System (EOS) to drive results, foster cross-functional collaboration, and ensure our voice remains innovative, data-informed, and true to our brand promise.

Key Responsibilities

Own and evolve the brand voice, ensuring clarity, consistency, and impact across all touchpoints and formats.

Develop and execute integrated marketing communications strategies across B2B and B2C audiences.

Lead public relations and media outreach, securing high-impact coverage in trade and mainstream outlets.

Manage content development for trade publications, including editorial features, advertorials, and sponsored content.

Craft consumer-focused content to support new product launches, promotions, and educational campaigns.

Maintain and manage content calendars to align messaging across platforms and teams.

Use AI tools and emerging technologies to streamline content creation, enhance personalization, and drive campaign performance.

Track and optimize campaign KPIs; continuously improve communication effectiveness using analytics and feedback.

Collaborate with cross-functional teams to ensure marketing alignment with business priorities and EOS Rocks.

Champion brand standards across internal and external communications.

Participate actively in EOS Level 10 Meetings and contribute to company-wide initiatives.

Other duties as assigned.

Base pay range

$105,000.00 / yr - $125,000.00 / yr

Required Qualifications

Bachelors degree in Journalism, Communications, or a related field.

5+ years of experience in marketing communications with a strong focus on brand strategy and public relations.

Demonstrated expertise in developing and executing multi-channel content strategies and campaigns (digital, print, PR, trade)

Excellent writing, editing, and storytelling skills, with ability to tailor content for diverse channels and audiences

Experience using data to inform strategy and improve communication performance.

Exceptional organizational, project management, and collaboration skills.

Comfortable working in a fast-paced, growth-oriented environment.

Preferred Qualifications

10+ years of experience in strategic marketing communications (CPG experience a plus).

Familiarity with EOS / Traction framework.

Experience with AI content platforms (e.g., Copilot, Chat GPT, Claude) and interest in tech-enabled marketing.

Budget management experience and working with external agencies or freelancers.

Visual storytelling or graphic design skills a plus.

Our Values

We seek candidates who reflect our company values : Integrity, Excellence, People Chemistry, Golden Rule, Courage, and Servant-Leadership.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Consumer Goods

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