Director of Sales and Marketing

Fostering the right solutions & connections

Company - Senior Lifestyle Corporation - Alate Old Town

Have you got what it takes to succeed The following information should be read carefully by all candidates.

1112 First St, Alexandria, VA 22314, USA

Do you have HEART? We are looking for individuals who can embrace our mission to purposely brighten and enrich the lives of those we serve with HEART;

Hospitality, Excellence, Appreciation, Respect & Teamwork. This individual is responsible for fulfilling leasing and move-in goals and maintaining a positive image of the community with referral sources, residents, and employees.

The Director of Sales and Marketing will lead the sales and marketing department at the community.

Responsibilities

• Schedule, organize, and conduct tours with prospective residents of independent and assisted living, memory care, and skilled nursing.
• Respond and follow-up with all walk-ins, phone-ins, and mail-ins in a timely and appropriate manner.
• Create, plan, and implement events with the Sales and Marketing Team and Program Director to attract prospective residents, current leads, and professionals, including seminars, speakers, themed events, and family nights.
• Develop and maintain good working relationships with residents, families, and professional providers of care.
• Maintain a working knowledge of all software programs.
• Participate in weekend call coverage in Manager Rotation unless a standing schedule already encompasses one or more weekend days.
• Secure the required number of budgeted move-ins and achieve net gains each month.
• Treat each inquiry with value.
• Work closely with the Executive Director, Regional Director of Operations, and Divisional Director of Sales and Marketing in developing and implementing the quarterly marketing plan.
• Create and implement a strong community outreach program that generates the necessary number of referrals to reach sales goals.
• Complete quarterly media planning with current vendors on a timely basis.
• Keep the Executive Director informed of all sales activity daily.
• Maintain the Senior Lifestyle Hot Board / Move-in Move-out board.
• Communicate any special needs of incoming residents to the appropriate personnel.
• Manage the use of the sales toolbox.
• Ensure every alternative is considered before closing a lead.
• Stay informed of all trends, developments, concepts, and techniques in the field that affect the product.
• Understand the needs of seniors and the aging process.
• Maintain and work an active, meaningful waitlist.
• Maintain confidentiality of all pertinent information.
• Comply with all Senior Lifestyle policies, city, state, and federal regulations pertaining to residents’ accounts as it relates to Medicare, third-party billing, etc.
• Interact professionally and effectively with all levels of the organization, residents, family members, etc.
• Perform other duties as assigned.

Qualifications

• Senior housing or hospitality sales experience preferred.
• Experience in a competitive outside and inside sales environment.
• College degree preferred but not required.
• Outgoing, personable, competitive, organized, and self-motivated leader.
• Must have a valid driver’s license.
• Does not take no as an answer and is not afraid of rejection.
• Professional in speech and dress and has a passion for serving seniors.
• Proficient with CRM systems and metrics.

Additional Information

Senior Lifestyle offers a comprehensive benefits plan to eligible team members including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off.

All Senior Lifestyle positions are eligible to use DailyPay, an application that allows you to access your earned but unpaid wages before your next payday.

Senior Lifestyle requires that all employees provide proof of COVID-19 vaccination unless exempt due to medical, religious, or personal beliefs.

Government requirements or exclusions may apply.

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