Marketing Manager

Position Overview :

Responsible for the planning, creation, implementation, and management of marketing and sales campaigns, RFP responses, public relations announcements, website design and social media pushes for GenCap corporate and project-based marketing.

Planning and implementation of corporate and project office marketing, branding and employee engagement with GenCap marketing and branding efforts.

The Marketing Manager will be responsible for managing marketing & brand campaigns, proposal creation, content writing to transform GenCap's qualifications and experience into a compelling visual story to drive brand recognition and differentiation in the marketplace.

This candidate will be responsible for producing high-quality branding and marketing assets and RFP proposals. The perfect candidate comes from the construction industry and has demonstrated graphic design experience, coupled with excellent writing, communication and project management skills who thrives in different situations and can perform a variety of responsibilities.

The GenCap based Marketing Manager will report to the President of GenCap, be an active participant in our leadership team and also collaborate with our sister company marketing team of Director of Innovation and Marketing & Brand Manager.

Primary

Responsibilities :

Responsible for the implementation and management of key marketing and sales deliverables and branding, including but not limited to :

Request for ProposalsResponsible for the development and creation of RFP document proposal deliverables to third party customers and consultants, with a high degree of accuracy and legibility.

Project manage the process from proposal timeline planner to setting expectations for content due dates, managing meetings and contributors to ensure high quality and timely output.

Develop "shell" proposal documents as well as standard graphic and visual content to streamline future proposal effortsCreate library of proposal content for easy access, focused on GenCap differentiators and common Owner / Customer proposal content requests, such as Team Integration / Collaboration, Project Approach, Team Organization, Quality, Safety, Scheduling, Partner Selection and Procurement and BIM / Visual Design and ConstructionPR, Outreach & Event Strategy

Develop and deliver on PR and events strategy to enhance brand reputation, customer interaction and reinforce leadership across the industryManage GenCap's performance evaluation surveys.

track customer success factors and report on trends.Develop and deliver corporate social media outreach to enhance organization reputationCreate and oversee development of press releases, email blasts, media relations content, case studies, executive bios, corporate newsletter content, social media content and overall corporate branding effortsAssist with planning and implementation of corporate and community events such as groundbreakings, grand openings, or open houses.

Coordination and implementation of outreach and charitable / community eventsOther Marketing

Assist in the preparation of marketing proposals, presentations, flyers, maps, renderings, event invitations, email blasts and other materials as neededLiaison with third party marketing vendors such as photographers, signage, website and collateral vendor relationshipsAssist with updating company websitePartner with GenCap BIM / VDC technology group to showcase and promote technology use in project planning and design, and benefits to customerEnsure that all materials are error proof;

visually and grammatically and ensure consistent voice for the projectTrain internal staff on all new marketing initiatives as needed.Qualifications :

Bachelor's Degree in business administration, marketing, communications, or related field5-10 years of experience in marketing in the construction industryExceptional organizational and project management skills, as well as attention to detailExcellent written and verbal communication skills, as well as demonstrated copywriting and proofreading skillsFirm grasp of on various marketing platforms, channels, best practices including social, digital and email marketingMust be a self-starter and able to independently move projects forward, prioritize tasks and meet deadlinesMust have strong analytical skills to analyze metrics and create reportsMust have a high level of creativityExperience (or drive to learn) to be proficient in Google Analytics and other analytics-based tools and reportingExperience with creative software (Adobe Creative Suite) and Office products (Microsoft Office Suite, or Google Docs), InDesign, etcExperience with Sharepoint or proficiency using cloud based file sharing and collaboration toolsCapable of reprioritizing demands, and understands the big pictureInnovative thinker, committed to continuous improvementExperience and a drive to work in a dynamic, multi-faceted and growing environment