Content Production Manager, Performance Marketing

About the Role

Raycon is currently seeking a talented and experienced Content Production Manager to the Raycon Creative Team in New York City.

Reporting to the Creative Director, the Content Production Manager will play a crucial role in overseeing the planning, execution, and optimization of content creation initiatives across various channels, with a focus on direct-response advertisement and User-Generated Content .

This individual will lead a team of video editors and collaborate closely with cross-functional partners to deliver engaging and impactful UGC that drives customer acquisition and conversion.

This role will report directly to our Creative Director. This is a full-time hybrid role with company benefits based out of our New York City Office.

What You’ll Do

• Content Creation : Oversee and execute the production of UGC for paid social channels, ensuring adherence to brand guidelines and standards.
• Content Planning : Lead the planning and scheduling of production activities, ensuring alignment with campaign calendars, product launches, and seasonal promotions.
• Team Management : Supervise and mentor a team of content creators, and video editors fostering a culture of creativity, collaboration, and excellence.
• Resource Allocation : Manage resources, budgets, and timelines effectively to ensure efficient and timely delivery of high-quality content.
• Quality Assurance : Review and approve content to ensure accuracy, relevance, and alignment with Raycon's brand voice, messaging, and values.
• Performance Analysis : Track and analyze Meta performance metrics of UGC, providing qualitative insights and recommendations for optimization.
• Cross-Functional Collaboration : Work closely with Marketing, Product Development, Sales, and other departments to align content strategies with overall business objectives and priorities.
• Vendor Management : Collaborate with external partners, agencies, freelancers, and vendors to augment content production capabilities and meet project requirements.

What You Can Do

• 5+ years of experience in content production, digital marketing, or related roles, preferably with a focus on direct-to-consumer (DTC) brands.
• Proficiency in content management systems (CMS), digital asset management (DAM), and project management tools (Monday.com).
• Fluent in Adobe Creative Suite, specifically Premiere and After Effects
• Proven track record of managing content production workflows, teams, and projects from ideation to execution.
• Strong leadership and management skills, with the ability to inspire and motivate cross-functional teams to achieve common goals.
• Excellent communication, organization, and time management skills, with a keen attention to detail.
• Creative thinking and problem-solving abilities, with a passion for storytelling and visual communication.
• Ability to thrive in a fast-paced, deadline-driven environment and adapt to changing priorities and requirements.

Who You Are

• You’re like us! You’re a self-starter, a go-getter, and get-it-doner. You thrive in fast-paced environments and like getting your hands dirty.
• You have passion. Maybe you’re an amateur pinball player, a writer, a car enthusiast, a side hustler. You know what it’s like to deeply enjoy what you do and you embrace it.
• You have a sense of humor. You know life’s too short to take yourself too seriously.

Our Mission

We exist to create a better everyday for everyone through reliable, accessible, and delightful (R.A.D.) technology.