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Principal Marketing Analyst

Principal Marketing Analyst

VirtualVocationsBuffalo, New York, United States
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A company is looking for a Principal Marketing Analyst.

Key Responsibilities

Lead analytics for omni-channel marketing campaigns to optimize spend, targeting, and messaging

Design, build, and maintain performance dashboards and reporting frameworks for marketing initiatives

Translate complex data into actionable insights and present findings to stakeholders at all levels

Required Qualifications

8 years of experience in analytics with a Bachelor's degree, 5 years with a Master's degree, or 2 years with a PhD

Strong SQL skills and experience with large datasets and relational databases

Proficiency in data visualization tools (e.g., Looker, Tableau, Power BI)

Experience with experimentation and statistical analysis methods

Experience with Python or R for data analysis

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Marketing Analyst • Buffalo, New York, United States

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