Regional Activation Manager

Regional Activation Manager

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brandsincluding Curaleaf, Select, and Grassrootsoffer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title : Regional Activation Manager

Location : Chicago, IL

Job Type : Full Time | Exempt

About the Role

The Regional Activation Manager drives localized marketing initiatives in support of Curaleaf's sales teams within an assigned region. This remote role partners closely with national brand teams, providing strategic input on promotions and activation plans while ensuring consistent brand execution across the route-to-market (RTM).

The ideal candidate is a creative, detail-oriented marketer who thrives on bringing brands to life through regional activations, events, and partnershipsall while balancing strategy, execution, and compliance in a highly regulated industry.

What You'll Do

Regional Marketing Execution

• Execute national and regional marketing plans, tailoring them to local market dynamics and regulations.
• Manage activation calendars, track execution, and distribute promotional materials across the region.
• Manage incoming field requests for assets (digital, POS, etc.).

Channel, Outlet & Event Activation

Cross-Functional Collaboration

Promotions & Product Launches

Customer Engagement & Brand Advocacy

What You'll Bring

Even Better If :

What We Offer

Health & Wellness Medical, dental, and vision insurance

Financial Security 401(k) retirement plan with company match Life and disability insurance

Time Off Paid time off (PTO) including vacation

Additional Perks Employee discounts Recognition programs Pet insurance

Illinois Hiring Range

$90,000 - $100,000 USD

Our Vision

To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Individuals adversely impacted by the war on drugs are encouraged to apply.