Vice President, Growth Marketing Job at Confidential in Fort Worth

Vice President, Growth Marketing

About the Company

Rapid-growing pet food company

Industry

Food & Beverages

Type

Privately Held, Private Equity-backed

Founded

2014

Employees

51-200

About the Role

The Company is seeking a Vice President of Growth Marketing to lead the full-funnel acquisition strategy and optimize performance across a variety of paid channels. The successful candidate will be responsible for owning and evolving the growth strategy, actively testing and optimizing performance, and ensuring that all efforts are in line with the brand's mission and values. This role requires a bold, data-savvy, and purpose-driven leader with a strong track record in direct-to-consumer businesses, deep expertise in multi-channel campaigns, and advanced financial modeling and data analysis skills. The VP of Growth Marketing will also be tasked with building and leading a high-performing team, championing a data-first culture, and driving brand love through compelling, full-funnel messaging.

Applicants for the Vice President of Growth Marketing position at the company should have at least 10 years' of experience in high-impact growth marketing, with a focus on direct-to-consumer businesses. The role demands a leader with a proven ability to manage multi-channel campaigns and a strong understanding of the functional roles within a fast-growing DTC environment. The ideal candidate will have a bias for action, be comfortable with calculated risk, and have a collaborative mindset with a positive attitude. Key responsibilities include setting clear KPIs, fostering a culture of accountability, and building strong partnerships to drive scalable growth strategies. The company values diversity and is dedicated to a mission-driven, dynamic, and fast-growing work environment.

Hiring Manager Title

Chief Digital Officer

Travel Percent

Less than 10%

Functions

• Marketing

Confidential