Purpose of the role
The Managing Director (MD) will drive the highest levels of consultancy and client service to retain and grow profitable clients.
This experienced account leader must have the ability to develop strategic, insights / data-led creative communication campaigns that engage diverse stakeholders on multiple channels.
The MD will spot opportunities to grow existing clients and play a significant role on new business pitches and onboarding wins.
They will help drive the cascading of business across the network and forge strong relationships with international colleagues.
As Head of the San Diego office, the MD is responsible for adopting and promoting US and global cultural initiatives. A leadership presence, they will build meaningful relationships with the San Diego team and welcome and support client and network visitors.
Main responsibilities Account Leadership
- Develop strong relationships with clients, providing added-value strategic consultancy, creative counsel and initiatives for retention and organic growth
- Promote an integrated communications and multi-channel storytelling mindset to deliver a cohesive offer to clients
- Brief the creative engineering team to bring concepts to life for cross-disciplinary and multi-channel campaigns
- Run executive media relations programs, including providing media training for senior / c-suite clients
- Ensure the delivery of excellent, consistent service and results to clients; bring rigorous evaluation and measurement to campaign planning
- Be responsible for resource planning, budget and cost management
- Identify and secure upsell / cross sell opportunities with existing clients, plus client and services cascade opportunities across the network
- Build relationships / network with senior prospect decision makers and key intermediaries and influencers
- Take a lead role on credentials and pitches for prospects, developing the strategic insight, messaging and creative concepts
- Manage and motivate direct reports, setting and reviewing goals; work to maximize strengths, improve weaknesses and support career development
- Interview key potential hires. Help on-board and mentor these hires, setting them up for success
- Lead and participate in training, as a trainer and by contributing curriculum ideas
Main responsibilities San Diego office
- Oversight of the day-to-day running of the San Diego office, including preparing for visiting clients and colleagues
- Help retain and develop a high-calibre and motivated team inspire and nurture a first-class culture in which people can thrive and grow professionally and personally
- Communicate company news and updates to the San Diego team via the weekly standup meeting and regular e-mails and zoom chat
- Liaise with the Culture Committee re office events, outings, and company and personal celebrations and milestones
- Serve as a liaison between the senior team and the office; field and respond to questions and issues that may arise
- When needed, take charge of a situation and act, taking unpopular stands if necessary
- Manage the annual office budget
- Overall, be a collaborative, encouraging, supportive member of the agency’s senior team
About you
Working for a PR or marketing agency, you have an impressive track record of retention and organic growth of existing clients as well as winning accounts across a variety of sectors.
With strong grounding in PR and experience in digital, social and planning, you are at ease counseling and guiding clients on a broad range of strategies.
You know how to put a campaign together which successfully takes a client out of their comfort zone. You are an inspiring and collaborative leader with the aptitude to coach and motivate winning pitch and client teams to deliver service and work of the highest order.
Mission focussed and dynamic, you like to exceed goals, deliver results and make a positive impact. You thrive in a flexible, open-minded, can do environment.
Supporting requirements
- About 8-10 years of experience with strong knowledge of the industry, emerging trends and technologies
- Deep understanding of integrated communications; experience integrating PR with digital marketing, content and broader marketing activities
- Relevant experience with large enterprise technology brands spanning AI, data management, cybersecurity and / or healthcare prioritized
- Experience in B2C tech; some experience of B2B tech would be helpful
- Experience in influencer marketing, understanding of affiliate marketing and social media best practices
- Knowledge of both earned media relations and sponsored opportunities
- Excellent written and verbal communication skills; an articulate and convincing presenter
- Successful commercial management; knowledge of finance, operational / information systems, HR
- Ability to problem solve, project manage and multi-task. Will take charge of a situation and act
- Integrity, humility, self-drive / initiative and a sense of humor!
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