Senior Business Development and Marketing Manager

The Planet Group
Washington, District of Columbia, US
$160K-$210K a year
Full-time
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Senior Business Development and Marketing Manager

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Minimum Qualifications

  • A Bachelor's degree from an accredited university
  • A minimum of ten (10) years of professional marketing, business development, or other relevant experience
  • A minimum of four (4) years of direct personnel management experience
  • Deep market knowledge and understanding of the business and legal landscape in assigned practice areas / industries
  • Excellent writing, proofreading, and critical thinking skills
  • Strong communication skills and demonstrated ability to present to management and peers
  • Experience working with sensitive or confidential information
  • Demonstrated proficiency in Microsoft Office and Outlook
  • Marketing, business development, strategic planning, sales, and / or other relevant experience in a law firm or other professional services organization
  • Advanced degree in a related area, such as marketing, law, business, or communications (M.B.A. or J.D. a considerable plus)
  • Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and / or Foundation
  • Familiarity with relevant company / market research tools, as well as law firm rankings, awards, and league table publications

Responsibilities

  • Consults with practice / industry leaders and other partners to develop and execute marketing and client development plans for the group and individual lawyers
  • Ensures a coordinated, sustained level, and appropriate mix of marketing and business development activity in support of the group’s business objectives
  • Leads, attends, and contributes to practice / industry group meetings and planning sessions
  • Serves as project manager and key contributor for RFPs, pitches, and other business development projects, both for primary groups and others, as needed
  • Manages, develops, and refines processes and procedures relating to the practice(s) business development infrastructure (e.

g., written collateral; database / matter lists; contact lists; opportunity tracking; etc.); ensures processes are efficient and the best possible use is made of available technology and other resources

  • Leverages market knowledge to drive strategy within service areas and identify ways to distinguish service offerings
  • Facilitates the planning, implementation, and follow-up of new business or cross-marketing opportunities
  • Advises on the business development and marketing budget for the practice, providing guidance and recommendations to the leaders of the group, including evaluating the return on investment of initiatives
  • Leads the development of profile-raising activities for the practice, including the submission of rankings, surveys, league tables, and other recognitions, as well as sponsorships and programs
  • Participates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training;

prepares annual performance appraisals and provides timely feedback on performance

  • Delegates work efficiently and effectively to other team members
  • Collaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions and / or functions

Pay Rate : $160,000-$210,000 depending on experience

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11 days ago
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