Artificial Intelligence (AI) Marketing Technology Manager
Description
JOB SUMMARY
As Artificial Intelligence Marketing Technology Manager, you will be the technological cornerstone of our marketing & experience team, driving innovation and efficiency through the strategic use of generative AI, machine learning, and predictive analytics.
This role is pivotal in harnessing the power of AI for productivity enhancements, competitive differentiation, and disruptive transformation in healthcare marketing.
You will spearhead the integration of AI technologies, guiding the team in becoming proficient and self-reliant in utilizing AI tools for a range of applications from content creation to strategic decision-making.
This role is a unique opportunity to be at the forefront of integrating generative AI into healthcare marketing, shaping the future of healthcare experiences.
ESSENTIAL RESPONSIBILITIES
- Prototype, test, and implement new marketing uses of AI tools, ensuring alignment with corporate governance and IT policies.
- Train and support the marketing team in the effective use of AI tools for various functions including content creation, search engine optimization, customer engagement campaigns, and data analysis.
- Lead AI-driven projects for productivity improvements such as streamlining workflows, automated repetitive tasks, time-tracking, and optimizing project management.
- Develop AI use cases for strategic differentiation in marketing, including data-driven decision-making, campaign engagement analytics, personalization, immersive experiences and customer experience enhancement.
- Regularly evaluate and report on the effectiveness and impact of AI initiatives within the marketing & experience department.
Share best practices and lessons learned to support a fast, iterative approach to adopting AI.
- Ensure all AI implementations adhere to brand, privacy, protection, and security standards.
- Other duties as assigned or requested.
EXPERIENCE
Required
- 5 years of proven experience in implementing and managing AI technologies in a marketing context
- 5 years of experience with innovative problem-solving and strategic planning
- 5 years of experience and expertise in data analytics and predictive modeling
Preferred
- 3 years of familiarity with healthcare industry standards, privacy, security, and compliance requirements
- 3 years of experiencein project management and process optimization
- 3 years of experience in digital marketing, including Search Engine Optimization and content creation
SKILLS
- Strong technical proficiency in generative AI and related technologies.
- Excellent training and coaching skills for non-technical team members.
- Adherence to ethical standards, governance, and corporate compliance.
- Robust analytical and data interpretation skills.
- Outstanding communication and leadership qualities.
- Strategic thinking and long-term planning capabilities.
- Ability to manage cross-functional initiatives and collaborate effectively.
EDUCATION
Required
Bachelor’s degree in computer science, data science, marketing, or related field OR relevant experience and / or education as determined by the company in lieu of bachelor's degree.
Preferred
None
LICENSES or CERTIFICATIONS
Required
None
Preferred
- Data science professional certificate
- Digital marketing professional certification
- Artificial Intelligence and / or machine learning certificate
Language (Other than English) :
None
Travel Requirement : 0% - 25%
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office- or Remote-based
Teaches / trains others
Occasionally
Travel from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products / services (sales employees)
Never
Physical work site required
Lifting : up to 10 pounds
Constantly
Lifting : 10 to 25 pounds
Occasionally
Lifting : 25 to 50 pounds
Rarely
Pay Range Minimum : $92,300.00
$92,300.00
Pay Range Maximum : $170,800.00
$170,800.00
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation / gender identity or any other category protected by applicable federal, state or local law.
Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation / gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities / Women / Protected Veterans / Disabled / Sexual Orientation / Gender Identity ()
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