E-PUBLIC INFORMATION OFFICER
E-Public Information Officer
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Class Title
E-Public Information Officer
Class Code
5969
Salary
- Definition
- Benefits
Classification Description Summary
- Under general direction, oversees and coordinates public information activities designed to ensure open avenues of communication and promote public understanding and support for City activities and objectives via the Internet and the City's website;
- creates and edits website content; organizes and coordinates web development efforts to represent the City of Reno's position and issues to the public;
works with other departments and vendors to design and implement websites; implements program goals and objectives; and performs a variety of administrative tasks in support of assigned area of responsibility.
Essential Functions
The following duties are typical for this classification. Incumbents may not perform all of the listed duties and / or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices.
Oversee and coordinate public information activities designed to ensure open avenues of communication and promote public understanding and support for City activities and objectives via the City's website and Intranet.
Recommend and assist in the implementation of goals and objectives; establish schedules and methods for providing public information services;
implement policies and procedures associated with the City's website.
Negotiate, administer, and maintain contracts with vendors providing website design, website development, and other services.
Oversee and ensure consistency among City departments on the City's website.
Assist in the preparation, analysis, and maintenance of the website development budget.
Monitor program performance; recommend and implement modifications to systems and procedures.
Work with department representatives and City public information staff to prepare and distribute fact sheets, news releases, photographs, flyers, brochures and video content to media representatives to keep the public informed of City programs, accomplishments and points of view.
Maintain awareness of new developments in the field of public communications; incorporate new developments into programs as appropriate.
Maintain website documents, templates, and graphics; produce and posts web pages; oversee and participate in web site content and web site editing.
Perform updates of the site including graphic enhancement, content, photographs and other graphic documents; maintain and incorporate new web technology, features, and functions into the sites.
Provide consultation to user departments; provide critical information to external customers.
Provide training and technical support to designated departments; maintain existing programs; answer technical questions from users.
Assign, review, participate in and coordinate the work of contract staff; may supervise and train subordinate staff.
Perform related duties as required.
Minimum Qualifications
The following generally describes the knowledge and ability required to enter the job and / or be learned within a short period of time in order to successfully perform the assigned duties.
Knowledge of :
Basic operations, services and activities of a public information or communications program.
Principles and practices of copy writing, editing, video production, news gathering and journalism.
Extensive knowledge of City Government.
Knowledge of web maintenance including knowledge of HTML and computer generated graphics.
Basic principles of training and development for adults.
Office procedures, methods, and equipment including computers and applicable software applications.
Pertinent federal, state and local laws, codes and regulations.
Ability to :
Coordinate and direct public information programs associated with the Internet and Intranet.
Recommend and implement goals and objectives for providing e-public information services.
Edit and organize information into an appropriate format for presentation.
Write, edit and format articles and other informational pieces used on the City's website.
Maintain web sites working with vendors and department users.
Implement standards and guidelines for web sites and web page maintenance.
Respond to requests and inquiries from the general public.
Work independently within established guidelines.
Coordinate functions and activities between user departments and divisions.
Prepare and deliver presentations and reports.
Prepare complex reports and documentation of a general or technical nature.
Plan and prepare technical reports, memoranda and instructional manuals as documentation of program development.
Work in a team based environment to achieve common goals.
Coordinate multiple projects and complex tasks simultaneously.
Meet the physical requirements to safely and effectively perform the assigned duties.
Communicate clearly and concisely, both orally and in writing.
Establish and maintain effective working relationships with those contacted in the course of work.
Education and Experience Guidelines - Any combination of education and experience that would likely provide the required knowledge and abilities is qualifying.
A typical way to obtain the knowledge and abilities would be :
Education / Training :
A Bachelor's degree from an accredited college or university with major course work in communications, public administration, marketing, journalism, or a related field.
Formal training in graphic design is highly desirable.
Experience :
Four years of increasingly responsible experience in communications, public relations, website development, or related field.
License or Certificate :
Possession of an appropriate, valid driver's license.
Supplemental Information
PHYSICAL DEMANDS AND WORKING ENVIRONMENT
The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
Environment : Work is performed primarily in an office environment with some travel from site to site; extensive contact with system users and occasional public contact.
- Physical : Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time;
- to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and / or pull light to moderate amounts of weight;
- to operate office equipment requiring repetitive hand movement and fine coordination including extensive use of a computer keyboard;
and to verbally communicate to exchange information.
Other Requirements
Mid-Management
Last Update : 3 / 2008
JD 11 / 2018
Please use this Health and Welfare Benefit Link (http : / / www.reno.gov / government / departments / human-resources / benefits) to learn more about the City of Reno's great employee benefit plans and wellness programs.
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