Talent.com
Senior Director of Ecommerce
Senior Director of EcommerceNature's Way • Minneapolis, MN, US
Senior Director of Ecommerce

Senior Director of Ecommerce

Nature's Way • Minneapolis, MN, US
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Job Description

Job Description

Senior Director of Ecommerce

Welcome to a better way, an authentic way.  Welcome to Nature’s Way.

We believe that nature is the best way to holistic health, and it should be available to everyone.

When we help people live healthy lives, we build a happier, healthier world for everyone.

How we go about our work drives TRUST in who we are, what we do, and the products we produce.

Our customers trust :

  • Our products to be the gold standard
  • Our words to be true
  • Our claims to be honest,
  • Our actions to have integrity.

And we’ve been leading the way since 1969.

Be a part of helping people live healthy lives as our new  Senior Director of Ecommerce.

SUMMARY

Nature’s Way is seeking a high-impact Senior Director of Ecommerce to lead the next chapter of our digital growth. This strategic leader will reimagine how we serve our customers online, unlocking new, high-impact opportunities that elevate the shopper experience and drive profitable partnerships with key e-tailers. With a sharp eye for innovation and a deep commitment to customer-centric value creation, this role will shape and execute winning business plans that fuel sustainable growth for our company.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Strategic Leadership

  • Own the P&L for the consumer e-commerce channel and, in conjunction with the VP of Marketing, develop and deliver the annual budget for this channel.
  • Responsible for the personnel directly accountable for DTC activity, Amazon, and other “pure play” e-commerce partners.
  • Define and execute the vision and growth strategy for Nature’s Way’s ecommerce business—the largest contributor to total company revenue.
  • Champion a customer-first mindset while driving innovation, profitability, and long-term value creation across digital channels.
  • Retail Excellence

  • Deliver category-leading growth with top pure-play e-tailers including Amazon, iHerb, and Vitacost.
  • Develop and implement compelling go-to-market strategies encompassing new product launches, trade investment plans, and pack architecture.
  • Lead forecasting efforts and contribute to product innovation, brand planning, and strategic initiatives.
  • Manage high-impact customer negotiations and optimize trade spend.
  • Refine assortment strategies to reduce channel conflict and maximize performance.
  • Performance Media Optimization

  • Direct and manage the key activities for the company’s assigned digital agencies and partnerships, holding all accountable for annual KPIs.
  • Own the investment strategy across search and display media for key platforms (Amazon, Walmart, Kroger, Instacart, etc.).
  • Drive conversion and revenue through a rigorous test-and-learn approach.
  • Collaborate with internal and external partners to enhance share of voice, market penetration, and sales velocity.
  • Direct-to-Consumer Integration

  • Oversee the strategic evolution of Nature’s Way’s DTC platforms (naturesway.com and integrativepro.com).
  • Define channel roles, assortment strategies, tactical execution, and performance KPIs.
  • Harness first-party data insights to inform broader brand and business strategies.
  • Data & Analytics Strategy

  • Lead the development of a unified e-tail data integration framework to align KPIs and optimize performance across channels.
  • Build strategies to target high-value audiences, strengthen loyalty, and improve retention.
  • Partner with the Business Insights team to standardize ecommerce reporting and enable data-driven decision-making.
  • QUALIFICATIONS

  • Bachelor’s degree required – IT, marketing, business / commerce, or other related field. Preferred postgraduate (MBA)
  • 10+ years in CPG with 5+ in ecommerce leadership roles : Has experience with a variety of customers and channels but most importantly, recent experience with Amazon and DTC. Ideally has driven results in omnichannel environments and has served in internal- as well as external-facing roles.
  • Strong initiative, collaboration, multi-tasking, high energy, communication skills, fast-paced
  • Demonstrated success in eCommerce market, project management, influencing skills and analytics
  • All benefits are effective on day 1 of employment.

    Medical  Option to select either a PPO plan or one of 2 high – deductible medical plans that includes a company contribution to your personal health savings bank account.

    Dental  Delta Dental PPO & an option to select an enhanced dental plan.

    Vision  Routine preventative coverage under medical plan and an option to elect additional voluntary coverage

    Time Off  All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.

    401K Plan  Company match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.

    You’ll also enjoy a variety of other benefits that support your long-term health and wellness :

  • Company provided short-term & long-term disability
  • Life and AD&D insurance
  • Flexible spending accounts
  • Voluntary critical illness & accident coverage
  • New parent phase-in program & paternity leave
  • Educational assistance reimbursement
  • Product discounts & a wellness program
  • Start Helping People live Healthy lives today!

    Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

    The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

    Powered by JazzHR

    CQUhoi3e37

    serp_jobs.job_alerts.create_a_job

    Director Of Ecommerce • Minneapolis, MN, US

    Job_description.internal_linking.related_jobs
    Senior Director of Ecommerce

    Senior Director of Ecommerce

    Nature's Way • Minneapolis, MN, US
    serp_jobs.job_card.full_time
    Welcome to a better way, an authentic way.Inside our minds, inside our hearts, inside our business, inside our bottles.Our reason for being, the purpose that inspires our work every day, is quite s...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Senior Director, Anaplan Product Training and Education

    Senior Director, Anaplan Product Training and Education

    Anaplan • Minneapolis, MN, United States
    serp_jobs.job_card.full_time
    At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their comp...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Sr. Director of Product Management - Optum Digital - Hybrid

    Sr. Director of Product Management - Optum Digital - Hybrid

    UnitedHealth Group • Eden Prairie, MN, United States
    serp_jobs.job_card.full_time
    Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives.The work you do with our team will directly improve health outcomes by connect...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Manager Client Digital Experience

    Manager Client Digital Experience

    Compeer Financial • Lakeville, MN, United States
    serp_jobs.job_card.full_time
    Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin.We bring together team members with a variety of backgrounds and experiences to help provide financial s...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Assisted Living Director of Nursing, RN

    Assisted Living Director of Nursing, RN

    Benedictine • Hastings, MN, United States
    serp_jobs.job_card.full_time
    Assisted Living Director of Nursing, RN.Benedictine Living Community-Regina.Showcase your clinical expertise and take your nursing career to the top. The Director of Nursing-AL is responsible for le...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Sr Marketing Business Partner

    Sr Marketing Business Partner

    Compeer Financial • Lakeville, MN, United States
    serp_jobs.job_card.full_time
    Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin.We bring together team members with a variety of backgrounds and experiences to help provide financial s...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Senior Product Compliance Engineer

    Senior Product Compliance Engineer

    Entegris • Chaska, MN, United States
    serp_jobs.job_card.full_time
    Senior Product Compliance Engineer.Not everyone who works for a global company shares the same background, experiences and perspectives. We leverage the differences of our employees to bring new ide...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Executive Team Leader Service & Engagement (Assistant Manager Front End)- Twin Cities, MN

    Executive Team Leader Service & Engagement (Assistant Manager Front End)- Twin Cities, MN

    Target • Apple Valley, Minnesota, United States of America
    serp_jobs.job_card.full_time
    Pay is based on several factors which vary based on position.These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Tar...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director of Rehabilitation

    Director of Rehabilitation

    Cassia • Elk River, Minnesota, United States
    serp_jobs.job_card.full_time
    Rehab company with over 35 years of successful business, is looking for a.This is a great opportunity to grow you career and join a team that will foster your skills. This role is responsible for en...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_less • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Digital Sales Director

    Digital Sales Director

    Adams Publishing Group LLC • Coon Rapids, MN, US
    serp_jobs.job_card.full_time
    DIGITAL MULTI MEDIA a SALES EXECUTIVE.This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team, for APG-...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director Compensation

    Director Compensation

    Compeer Financial • Lakeville, MN, United States
    serp_jobs.job_card.full_time
    Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin.We bring together team members with a variety of backgrounds and experiences to help provide financial s...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Retail Technology Project Manager

    Retail Technology Project Manager

    Ultimate Staffing • Chanhassen, MN, US
    serp_jobs.job_card.permanent
    A growing technology solutions provider is seeking a Project Manager to lead hardware deployment initiatives for major retail clients. This role involves managing end-to-end project execution, coord...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Senior Account Manager, E-Commerce Strategy & AnalyticsMinneapolis

    Senior Account Manager, E-Commerce Strategy & AnalyticsMinneapolis

    Stackline • Minneapolis, MN, US
    serp_jobs.job_card.full_time
    Elevate your career by joining Stackline as we continue to blaze the trail in driving success across e-commerce! Do you find ways to immerse yourself in the world of digital advertising and are exc...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Executive Team Leader Specialty Sales (Assistant Manager Merchandising and Service)- Rogers, MN

    Executive Team Leader Specialty Sales (Assistant Manager Merchandising and Service)- Rogers, MN

    Target • Rogers, Minnesota, United States of America
    serp_jobs.job_card.full_time
    Pay is based on several factors which vary based on position.These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Tar...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Senior F&I Manager

    Senior F&I Manager

    Avenica • Burnsville, MN, United States
    serp_jobs.job_card.full_time +1
    Avenica is proud to be a Talent Partner of Walser Automotive Group, helping launch dynamic careers across their organization. We’re currently hiring a full-time, direct hire.Walser—a family-owned au...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Director of Franchise Development

    Director of Franchise Development

    Ellie Mental Health • Mendota Heights, MN, United States
    serp_jobs.job_card.full_time
    Ellie Mental Health is seeking a.Director of Franchise Development.This new role is all about connection, communication, and trust. You'll be the first voice many candidates hear from Ellie, setting...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Hospice Director, RN

    Hospice Director, RN

    Interim HealthCare of the Twin Cities • Burnsville, MN, US
    serp_jobs.job_card.full_time +1
    Work with our amazing Hospice staff to provide efficient and effective delivery of hospice care to our patients.Helps to ensure the Hospice program meets standards of quality and contributes to the...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Foundation Development Director

    Foundation Development Director

    Benedictine • Shakopee, MN, United States
    serp_jobs.job_card.full_time
    Foundation Development Director.Gertrudes) | USA-MN-Owatonna | USA-MN-St.Benedictine Living Community-Shakopee St.The Foundation Development Director is responsible for raising funds to meet Benedi...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Assisted Living Housing Director

    Assisted Living Housing Director

    Benedictine • Hastings, MN, United States
    serp_jobs.job_card.full_time
    Assisted Living Housing Director.Benedictine Living Community-Regina.The Housing Director is responsible for managing all aspects of the daily operations, including provision of health-related serv...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of Land Development

    Director of Land Development

    Capstone Homes, Inc. • Ramsey, MN, US
    serp_jobs.job_card.full_time
    Land development operations in Minnesota, Sioux Falls, SD, and Wisconsin.You’ll lead with trust, humility, and excellence—guiding the Land Team as they plan, design, and deliver high-qu...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new