Sr. Brand Strategist

Raindrop is a fast-paced, creative agency dedicated to making Marketing People Love.  The mission is to be the best agency in the world to work for and with, and we will do it.

Our team is not afraid to work hard, shake up the status quo, and have fun.

We live by our three values of PARTNER GENEROUSLY, OWN YOUR FUTURE, and MAKE IT BETTER, and they influence everything we do.

Who you are :

You’re sharp with strategy, fluent in data, uncover insights that others miss, a great communicator, and always asking the right questions. Juggling projects doesn’t faze you. You thrive in the fast lane while building trust with clients and pushing brands to the next level.

What you'll do :

• Provide strategic insights and direction through creative briefs that bring clarity and inspiration to the creative teams.
• Write strategic brand identities, lead clients through the brand strategy process and develop content for brand strategy deliverables.
• Work with New Business and Account teams to ensure the smooth kick-off of new accounts and projects.
• Lead clients through strategic sessions and key project kick off meetings in partnership with the Account team and Creatives in order to uncover key insights and ensure clarity and full alignment with clients.
• Be immersed in current trends and conduct research on competitors and other winning brands in the market to pull insights from current trends, target audience profiles, and competitor analysis.
• Get to know clients’ brands and target audiences inside and out.
• Collaborate with the creative teams to review concepts, scripts and other content for client deliverables to ensure all is on-brand and on-brief.
• Leverage analytics and media insights to make performance-driven recommendations.
• Leading brand strategy oversight across creative development.
• Work cross-functionally with internal teams to develop and execute creative strategies that ensure the brand’s innovation and success as a market leader in its category.
• Collaborate with our partner media agencies to create content strategies that resonate with customer segments and align with targeted marketing campaigns.
• Manage relationships with paid media partners and clients’ paid media teams; develop / implement / refine processes for gathering insights and delivering them to the creative team
• Conduct Content Stack Audits and develop creative strategy decks to guide clients and teams on strategic next steps for creative content
• Partner with the Client Success Team to support Organic Growth efforts by making strategic recommendations for clients
• Curate creative / strategic planning decks & lead planning conversations for clients
• Support the creative teams in preparation for asset presentations to write the strategy set-up / justifications for “why this works”  tailored to each client’s communication style and their concerns
• Ensure clarity and alignment between clients and our creative teams, bringing impeccable communication to all client interactions and supporting the setting of clear expectations.
• Establish a strong partnership with clients, being a strategic voice and resource to build trust and longevity with clients.
• Partner with Account Managers in client strategy for the agency, focusing on the creative development and account planning phase.
• Provide a strategic lens in the development of creative materials to ensure projects and deliverables are on brand and aligned with client goals and expectations.

Requirements

Benefits

COMMITMENT TO DIVERSITY

Raindrop is an equal opportunity employer committed to intentionally building a diverse team that values the varied backgrounds, experiences, perspectives, and skills of all human beings. The best work and team culture is accomplished through inclusivity, dedication to equity, and celebrating individuals showing up as their authentic selves.

If you need assistance or accommodation in the application process due to a disability, please contact hr@raindropmarketing.com or at ‪(619) 732-6678‬ and they are  happy to assist.