Digital Marketing Manager
Cyclotron, Inc.Iowa City, IA, USjob_description.job_card.variable_days_ago
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job_description.job_card.job_descriptionBuild and optimize email campaigns, workflows, and nurture programs in HubSpot Help build and maintain a healthy marketing contacts database and segmentation strategies Analyze performance metrics (open rates, CTR, conversions, etc.) and refine campaigns to optimize performance Develop engaging, on-brand graphics and videos for social media, email, ads, and event promotions Ensure visual consistency across all digital channels Collaborate with marketing leadership to ensure graphic content aligns with and evolves alongside the Cyclotron brand Track and report on KPIs across channels, delivering actionable insights Test and experiment with new tactics to improve lead generation and conversion rates Collaborate with sales and marketing leadership to align campaigns with pipeline goals Plan, launch, and manage paid campaigns across search, display, and social Monitor budgets, track ROI, and A / B test creative, copy, and targeting strategies 2-4 years of experience leading successful cross-channel campaigns Strong copywriting skills with the ability to craft compelling social posts, ad copy, and email content that drive engagement and conversions Proven ability to create engaging, on-brand marketing graphics (experience using Canva a plus); strong eye for design and attention to detail is essential Deep understanding of communication compliance regulations (GDPR, CAN-SPAM, CCPA, etc.) Experience with HubSpot (contact management, email automation, workflows, forms, etc.) and Dynamics 365 (CRM) Ability to conduct thorough market research to identify potential customer segments and target audiences Strong grasp of marketing analytics for key metrics like conversion rates, lead quality, and cost per lead. Comfort making data-driven decisions to identify areas of improvement Experience running successful, on-budget paid ad campaigns on search engines, social media platforms, and in industry publications Ability to work closely with marketing, sales, and technical teams to align lead generation efforts and ensure smooth lead handoff Highly organized self-starter who can balance multiple projects and deadlines
Job Description
Job Description
Job Type : FTE
Location : Remote (anywhere in the US or Canada)
We’re looking for a Digital Marketing Manager to join our growing marketing team. This role will own the execution of key digital channels – Social media, paid advertising, email marketing, and HubSpot management- while also bringing a data-driven, growth-focused approach to campaign strategy and optimization. The ideal candidate thrives on both the creative and analytical sides of marketing : developing compelling campaigns and then digging into the numbers to continuously improve performance.
Responsibilities : Social Media
- Manage content calendar and day-to-day posting across channels for our core brand and products
- Create on-brand and engaging social graphics using Canva to support engagement
- Monitor engagement and optimize for reach, follower growth, and conversions
Email Marketing & HubSpot Management
Graphic Content Creation
Campaign Optimization & Growth
Paid Advertising
What We’re Looking For
Additional Notes
A sanitized example of marketing content will be required, representing quality of your written and / or design work. This can be a public blog, ebook / whitepaper, marketing email, or LinkedIn campaign content you have created (non-client-identifiable, and adhering to confidentiality requirements where appropriate).
Cyclotron is an Equal Opportunity Employer. Cyclotron values diversity, equity and inclusion, and aims to practice DE&I in all that we do.
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Digital Marketing Manager • Iowa City, IA, US
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