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Marketing Director, Central Region

Slalom Consulting
Detroit, MI
Full-time

About the role

Slalom is looking for an experienced and forward-thinking marketing director who will lead and drive marketing in the Central Region for Slalom.

In this role, you will set the vision, build the roadmap, and lead execution across the region. You will lead a regional team of 10 marketers to increase brand awareness, accelerate demand, and craft great customer experiences, all tightly aligned to our go-to-market priorities.

You will be responsible for collaborating and interlocking with regional leadership and our Global Marketing team. You will lead the team to elevate the brand, attract qualified opportunities, grow and expand accounts, and craft memorable client experiences.

Marketers supporting multiple offices may select a primary office in their region as their home office, with occasional business travel to other regional markets as needed.

Marketers should anticipate being present in the office 80-100% of the time, with occasional flexibility to work from home with manager approval.

Who you are

  • You are a collaborative leader who is driven to do what is right
  • You are strategic, passionate, data-driven, and resourceful
  • You thrive on variety in your day-to-day work
  • You are not afraid to be bring your authentic self to work
  • There is no task too big or too small for you to take on - you are willing to operate at both a strategic and an execution level

What you'll do

  • Drive regional marketing strategy : Lead successful end-to-end marketing annual plans across Central Region, working to develop, oversee, and continuously evolve marketing strategy and tactics aligned to go-to-market priorities.
  • Lead regional marketing team : Build and inspire a team of 10 marketers to effectively execute local 360 marketing plans, leaning in to support execution as needed.

Lead by example and continuously support the marketing team in their career growth and development.

  • Execute marketing for Central Region : Execute and focus on various marketing programs which may include advertising, sponsorships, public relations, market trend research, messaging, 360 campaigns, events, storytelling, account-based marketing, social media, and more.
  • Drive marketing ROI : Use data to track, analyze and report on marketing budget and results of all marketing campaigns and activities.

Iterate on marketing strategy based on past results.

  • Manage multiple stakeholders : Balance priorities from multiple stakeholders with competing priorities. Align with Global Marketing and regional leadership to ensure tight interlock across strategies and priorities, influencing the prioritization of functional initiatives through collaborative exchanges.
  • Drive marketing innovation : Elevate marketing across the region through test and learn tactics, expanding on successful efforts across the team, sharing across Slalom once proven.
  • Manage the regional budget : Effectively manage the regional marketing budget and prioritize investments as needed.
  • Communicate priorities and results : Establish a high level of collaboration and maintain communication on all marketing activity and results with executives and leadership teams across Central Region.

What you'll bring :

  • 10+ years' experience in developing and optimizing comprehensive 360 marketing strategies that effectively support organizational objectives, with 3+ years in a leadership capacity
  • B2B marketing experience and in-depth understanding of the consulting industry
  • Experience building and leading a high performing multi-disciplinary marketing team
  • Proven ability to align with organizational objectives, set goals, establish measurement metrics, optimize marketing strategies, and demonstrate ROI
  • Deep understanding of integrated brand marketing and advertising, encompassing events, sponsorships, internal communications, marketing research, media and industry analyst relations, internet marketing, client-centric marketing, and various campaign types
  • Expert level prioritization with proven experience adjusting marketing plans to evolving business needs
  • Successful track record of winning over stakeholders and navigating diverse internal and external relationships
  • Experience partnering with Global Marketing teams to ensure the maintenance of global brand standards while effectively localizing strategies to suit regional requirements
  • Experience managing budgets and handling contract negotiations

About Us

Slalom is a purpose-led, global business and technology consulting company. From strategy to implementation, our approach is fiercely human.

In six countries and 43 markets, we deeply understand our customers-and their customers-to deliver practical, end-to-end solutions that drive meaningful impact.

Backed by close partnerships with over 400 leading technology providers, our 13,000+ strong team helps people and organizations dream bigger, move faster, and build better tomorrows for all.

We're honored to be consistently recognized as a great place to work, including being one of Fortune's 100 Best Companies to Work For seven years running. Learn more at slalom.com.

Compensation and Benefits

Slalom prides itself on helping team members thrive in their work and life. As a result, Slalom is proud to invest in benefits that include meaningful time off and paid holidays, parental leave, 401(k) with a match, a range of choices for highly subsidized health, dental, & vision coverage, adoption and fertility assistance, and short / long-term disability.

We also offer additional benefits such as a yearly $350 reimbursement account for any well-being related expenses as well as discounted home, auto, and pet insurance.

EEO and Accommodations

Slalom is an equal opportunity employer and is committed to inclusion, diversity, and equity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veterans' status, or any other characteristic protected by federal, state, or local laws.

Slalom will also consider qualified applications with criminal histories, consistent with legal requirements. Slalom welcomes and encourages applications from individuals with disabilities.

Reasonable accommodations are available for candidates during all aspects of the selection process. Please advise the talent acquisition team if you require accommodations during the interview process.

30+ days ago
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