Digital Marketing and Client Relations Coordinator

Job Description

Job Description

1. Content Creation & Management

• Develop, write, and edit content for various digital platforms, including blogs, social media, email newsletters, and website copy.
• Work with the CEO to align content with brand voice and messaging strategies.
• Coordinate visual assets for digital content, working with designers and external vendors when necessary.

2. Social Media Management

• Plan, implement, and monitor social media campaigns across platforms (e.g., LinkedIn, Instagram, Twitter, Facebook).
• Schedule regular posts, interact with followers, and respond to comments and inquiries to foster community engagement.
• Track and analyze social media metrics, providing recommendations for improved performance.

3. Email Marketing

• Create, design, and distribute email campaigns that align with brand objectives.
• Monitor and analyze email marketing performance, including open rates, click-through rates, and conversions.
• Maintain and segment the email marketing database for targeted communication.

4. Digital Advertising & Analytics

• Assist in planning and executing paid digital marketing campaigns (e.g., Google Ads, social media ads).
• Monitor, track, and report on campaign performance, providing insights and suggestions for improvement.
• Utilize analytics tools (Google Analytics, social media insights, etc.) to measure campaign success and make data-driven decisions.

5. Collaboration & Coordination

• Work closely with internal teams (sales, design, product) to ensure marketing efforts are integrated and support overall business goals.
• Coordinate with external partners and agencies as needed to support marketing initiatives.

6. Market Research & Trend Analysis

• Stay up to date with the latest trends and best practices in digital marketing, social media, and content creation.
• Conduct competitor analysis and audience research to inform content and campaign strategies.

Qualifications :

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 1-3 years of experience in digital marketing, content creation, or a related role.
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in digital marketing tools (e.g., social media schedulers, email marketing software, analytics platforms).
• Experience with graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.
• Strong analytical skills and ability to interpret data to improve campaign performance.
• Excellent communication skills and ability to work both independently and as part of a team.
• Highly organized, with strong project management skills and ability to multitask in a fast-paced environment.

Personal Attributes :

• Creative thinker with a passion for storytelling and brand building.
• Enthusiastic about learning and staying current with digital marketing trends.
• Self-motivated, proactive, and able to take ownership of projects from start to finish.
• Ability to adapt quickly to changing priorities and deadlines.
• Team player

Benefits :

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Dynamic and collaborative work environment.

Application Process :

Interested candidates should submit a resume, cover letter, and portfolio (if available) showcasing content and digital marketing work.