Vice President of Sales

Company Description

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Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries.

A team of sales reps, chefs, consultants, and other experts builds close relationships with customers - providing advice on improving operations, menu development, product selection, and operational strategies.

The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.

Job Description

We Deliver the Goods :

• Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more
• Growth opportunities performing essential work to support America's food distribution system
• Safe and inclusive working environment, including culture of rewards, recognition, and respect

Position Summary :

Responsible for planning, developing, and managing all sales and marketing activities necessary to successfully market products and services to customers.

Also, responsible for establishing sales territories and goals, collaborating cross-functionally to develop product lines, price management, sales pricing, promotion, staff development, training, and market research.

Effectively lead assigned personnel. Functions as a team member within the department and cross-functions, as required, and performs any duty assigned to best serve the company.

Position Responsibilities :

• Supervise, lead and mentor associates to include, but not limited to : achieving collective and individual goals, staffing, training, coaching, performance management and problem resolution.
• Identify geographic territory for the street salesforce, operating company (OpCo) assignments for business development team members, and / or large multiunit customers for direct / manager of program sales.
• Create and manage all sales performance metrics, provide regular reports to the executive team, adjusting strategies as needed to meet OpCo annual goals.

Attain targeted profit margins as determined by business goals. Increase sales growth with acceptable levels of gross margins as determined by annually and quarterly reviewed business goals.

Increase market share for products and services. Demonstrate awareness of customer needs and establishes processes and procedures to effectively meet those needs.

• Oversee multi-unit sales and support the management and coordination of key accounts (products, delivery schedules, customer contracts, reporting and communication needs and new ideas).
• Oversee marketing and support the successful implementation of local foodservice marketing programs as measured by favorable company financial performance.

Monitor the effectiveness of marketing programs and formulate suggestions regarding prospective improvements and changes.

• Oversee, develop and manage local earned income marketing promotions and programs.
• Deliver and present proposals to street and multi-unit customers. Meet with suppliers when necessary. Build and maintain strong relationships with key clients, distributors, and industry stakeholders to enhance customer satisfaction.

Provide informative and professional assistance when working with the public / customers / vendors and coworkers.

Work with senior management in developing and executing plans, establishing direction and evaluating company performance.

Review and recommend policy and procedure changes. Participate in the strategic planning process of the company.

• Implement sales processes which are efficient and integrated with the other departments so as to present a "seamless" operation to the customer.
• Develop interpersonal relationships which encourage openness, creating a culture of candor and trust, both internally and externally.
• Plan, attend and present information at sales meetings. Conduct and participate in committee meetings. Attend trade association meetings.

Plan food shows and seminars.

Perform other related duties as assigned.

Required Qualifications

High School Diploma or Equivalent

6 Years Foodservice industry sales or related area with sales leadership experience.

Proficient in Microsoft Office

Preferred Qualifications

Bachelors : Business management, sales / marketing or related area.

6+ Years Foodservice industry sales or related area with sales leadership experience.

Experience creating and executing sales strategies

Experience forecasting sales and managing a sales budget

EEO Statement

Performance Food Group and / or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations.

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