Job Title : Sr. Data Analyst / Architect / Digital Marketing Analyst Location : Richardson TX - Onsite Duration : 12 Months Sr.
Data Analyst / Architect Job Description Job Responsibilities : Data Architecture & Analytics Strategy : Architect and maintain scalable data solutions for digital marketing using tools such as Adobe Site Catalyst (Omniture), Google Analytics, Facebook Analytics, and Adobe Test & Target.
Design and implement data tracking strategies across platforms using Dynamic Tag Manager (DTM), Adobe Campaign Manager, SimilarWeb, SessionCam, and CRM systems to capture actionable insights.
Develop and maintain dashboarding capabilities using Google Analytics, Facebook Analytics Dashboard, and other analytics tools to visualize data and track key performance indicators (KPIs).
Customer Insights & Personalization : Leverage analytics tools to analyze customer behavior, journey mapping, and performance metrics to drive personalized marketing strategies.
Work with marketing teams to design A / B testing frameworks using Adobe Test & Target, and deploy personalization solutions.
Collaborate with front-end teams to implement personalization efforts using jQuery, JavaScript, HTML5, and CSS. Digital Marketing & Campaign Optimization : Analyze and optimize digital marketing efforts using data from Google Analytics, Adobe Campaign Manager, and CRM platforms.
Provide insights and recommendations for improving campaign effectiveness, customer acquisition strategies, and user engagement.
Build dashboards that track campaign success metrics and deliver insights to marketing and product teams. Enterprise Architecture & Marketing Technology : Align data analytics strategies with enterprise architecture to ensure data integrity and scalability for marketing technology initiatives.
Support the integration of marketing tools with data architecture to enhance automation and real-time customer engagement strategies.
Drive the adoption of marketing technology that enhances personalization and customer acquisition initiatives. Project Management & Stakeholder Engagement : Lead and manage data-driven projects, collaborating with cross-functional teams, including IT, marketing, and product teams.
Communicate data-driven insights and technical details to senior stakeholders, ensuring alignment with business objectives.
Ensure all data analytics activities comply with relevant data privacy and security regulations. Required Skills : Proficiency with analytics tools : Adobe Site Catalyst (Omniture), Google Analytics, Facebook Analytics, Adobe Test & Target, Dynamic Tag Manager (DTM), Adobe Campaign Manager, SimilarWeb, SessionCam, and CRM systems.
Strong technical expertise in jQuery, JavaScript, HTML5, and CSS for tracking and analytics implementation. Extensive experience in Enterprise Architecture, Marketing Technology, Personalization, Program Management, and Customer Acquisition strategies.
Experience in digital marketing analytics, with the ability to create dashboards and present data-driven insights. Excellent project management and collaboration skills, with the ability to lead data projects and work with multiple teams.
Preferred Experience : 7+ years in data analytics or data architecture roles, particularly in digital marketing. Proven experience in dashboard creation, customer acquisition, and campaign optimization.
Strong leadership and communication skills, with the ability to drive cross-functional projects and present to senior leadership.
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