Director of Marketing Analytics and Insights
Premier Digital Agency - Hybrid, Washington, DC or New York, NY
Full Time / Direct Hire
The Hired Guns are seeking an accomplished Director of Marketing Analytics and Insights with agency experience to drive insights and manage client relationships at an award-winning global digital agency.
This agency serves high-profile political, nonprofit, corporate, and celebrity clients, all with the mission of changing people’s minds and moving them to positive action.
Salary range : $85,000 to $130,000 per year
- Be a client lead for America’s top philanthropic orgs as well as many Fortune 500 and other advocacy clients
- Take raw data and build compelling and insightful stories that move the needle for big-name organizations
- Have a high-impact, high-visibility role where you have complete ownership of your job leading end-to-end client work and managing junior staff members
- Enjoy a business development incentive
- Have a flexible hybrid remote / in-office plan
The Nitty Gritty
The backstory on the company and why they need to hire you!
This award-winning integrated strategy and marketing agency is looking for a focused and consultative leader to oversee marketing analytics and insights for its top clients.
In this role, you will :
- Manage digital analytics, social listening, and secondary research projects from start to finish while fostering strong client relationships and working with various internal teams.
- Craft and present reports, presentations, and memos for a wide range of stakeholders both internal and external that provide clear and actionable insights.
- Turn raw data findings into insights and create narratives that you can then effectively communicate to clients to help them accomplish their objectives.
- Run a client team or be the senior analytics leader for a larger client.
- Serve as the point of contact for the client and manage the client relationship.
- Serve as a liaison to non-technical teams at the firm to help them understand capabilities and how they can be applied to other projects.
- Manage junior staff members.
Why You?
How you’ll know if you’re a fit
The ideal candidate has at least 4 years of experience in a marketing analytics and insights role in an agency environment.
To do this job right, you must have real ease and maturity when it comes to client management. Ideally, you’ve led clients and managed a diverse stakeholder / client landscape aka you can flex and manage clients who have different styles.
Project management is key, as you need to be able to move client deliverables from conception to execution in a fast-paced environment.
You must have social listening and secondary research skills to allow you to take raw data and derive insights by looking across conversion, traffic, social, etc.
Team leadership is a must : Having experience leading at least one direct report is great, but not a deal-breaker.
It’s great if you have a passion for advocacy-driven work and non-profit, foundation, or campaign experience. Note that advocacy work is about 20-30% of the agency’s portfolio, and the rest is corporate.
- Social listening, media monitoring, and advanced metrics analysis, including the use of Meltwater, Cision, Brandwatch, Talkwalker, Newswhip, YouScan, Infegy, Buzzsumo, Rival IQ, Netbase / Quid, or similar tools.
- Experience with audience insights or segmentation, including the use of Resonate, Audiense, DemographicsPro, ComScore, GWI, MRI, or similar tools.
- Data visualization and the use of Tableau, Power BI, Google Data Studio, or similar.
- Knowledge of native platform analytics tools including Facebook / Instagram Analytics, LinkedIn Analytics, etc.
- Mastery of macros, pivot tables, data visualization, and advanced formula-building in Excel and Google Sheets.
- Experience in voter file analysis.
- Competency in using SAS, SPSS, SQL, Python, or R for statistical analysis.
The Inside Skinny
Why you should quit your job right now and join this team!
If you’re looking to level up your analytics career, work with an array of diverse clients, and have major sway at an award-winning agency, then this is the right next job for you!
The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.
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