Director, Product Marketing, Measurement - LinkedIn Marketing Solutions

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce.

Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day.

We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options.

This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.

LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business for LinkedIn with tremendous growth opportunities ahead.

When organizations come to LMS, we help them reach and engage professional audiences at scale. We then help turn those audiences into communities, and ultimately, those communities into customers.

As a PMM Director, you will play a pivotal role in the growth of our LinkedIn Marketing Solutions business through the evangelization of our portfolio of advertising products and features.

In this role, we’re looking for a seasoned leader with expertise in ads measurement, a talent for empowering teams, the ability to drive business objectives, and a knack for using customer insights to shape R&D decisions.

Strong strategic thinking, cross-functional leadership, analytical and communication skills, the ability to lead and influence multiple projects simultaneously, and comfort with ambiguity are essential.

Responsibilities :

Manage and motivate a high-performing team of product marketers to deliver against business results. Cultivate talent and contribute to the professional growth of a team of direct reports.

Partner closely with a broad range of product, sales and marketing leaders to develop solution-level strategies across complex areas.

Distill and surface the voices of customers, agencies, field, and industry to drive meaningful action on R&D decisions, build marketing and messaging frameworks, and develop GTM motions.

Understand trends in the measurement landscape that may influence marketer needs, like partner landscape, competitor and industry changes and news, and be able to use that knowledge to inform messaging and positioning.

Execute complex projects and programs in a large-scale organization.

Successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results.

Identify and position key product features, benefits, and value propositions in a clear and compelling way throughout multiple marketing channels.

Basic Qualifications :

BA / BS Degree or equivalent experience

10+ years professional experience in product marketing, management consulting or marketing

5+ years experience in the advertising, digital marketing industry

5+ years direct report management experience

Preferred Qualifications :

Demonstrated problem-solving skills with experience providing business insights and recommendations from multiple input sources (e.

g. data sets, interview feedback, competitive research)

Experience communicating to multiple levels of an organization including executives

Demonstrated ability to size and prioritize market opportunities and build business cases to drive business strategy

Experience leading marketing for a suite of features

Experience working in a matrixed organization

Suggested Skills : People management

People management

Market research

Cross-functional buy-in

Executive communication

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $170,000 to $266,000 USD. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and / or other applicable incentive compensation plans.

For more information, visit https : / / careers.linkedin.com / benefits .

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here : EEO Statement 2020 - Signed.

pdf (https : / / legal.linkedin.com / content / dam / legal / LinkedIn EEO Statement 2020.pdf) .

Please reference the following information for more information : https : / / www.eeoc.gov / sites / default / files / 2023-06 / 22-088 EEOC KnowYourRights6.12ScreenRdr.pdf and

https : / / www.dol.gov / ofccp / regs / compliance / posters / pdf / OFCCP EEO Supplement Final JRF QA 508c.pdf for more information.

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Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.

com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.

Examples of reasonable accommodations include but are not limited to :

Documents in alternate formats or read aloud to you

Having interviews in an accessible location

Being accompanied by a service dog

Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link : https : / / lnkd.in / paytransparency.

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Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants : https : / / legal.

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