Manager, Marketing Planning and Strategy

Position Summary :

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Walmart+ is looking for an experienced Marketing Manager to join the retention team to spearhead our paid member marketing strategy.

This role will be laser focused on increasing benefit utilization among our member base and will be expected to drive engagement by developing & implementing best-in-class lifecycle marketing tactics.

The ideal candidate will be an innovative, data-driven, strategic, & performance-oriented marketer with a strong passion for the customer.

They should be equipped with expertise in the CRM / loyalty space and should come with prior experience managing owned marketing channels including email, push notifications, in-app messaging, site marketing, direct mail, and more.

It will be imperative that this individual be able to manage long-term, strategic projects while also staying on top of day-to-day executional needs.

This role will collaborate closely with cross-functional partners across the enterprise to unlock novel marketing capabilities & establish data pipelines to support a robust, innovative roadmap.

This is a key role on the Walmart+ Marketing team that offers a unique opportunity to impact our overall metrics while shaping & growing the membership at large.

Key Responsibilities Overview :

• Partner with analytics teams to gain a deep understanding of customer needs, behaviors, and member pain points.
• Shape paid member marketing strategy & execute against lifecycle roadmap to move key KPIs such as benefit utilization & member retention.
• Write impactful creative briefs & collaborate closely with our internal creative team to bring marketing assets to life.

Take a data-driven approach to developing, optimizing, & scaling hard-working creative.

• Develop marketing support plans for go-to-market initiatives such as new benefit launches, member-only events, and product enhancements.
• Own & maintain our paid member batch CRM marketing calendar and tap into seasonal & cultural moments to drive benefits utilization in a contextual way.
• Collaborate closely with cross-functional partners to gain the support, data, and capabilities needed to power new & optimize existing triggered CRM programs.
• Oversee location-based push notification program to drive benefits utilization in a timely, relevant manner.
• Stay close to industry / competitive trends & broader enterprise insights. Propose innovative channels, programs, segmentation, creative tests, offers, etc.
• ruthlessly prioritizing highest impact opportunities.
• Present performance insights across various leadership forums with the ability to concisely convey what's working, not working, and future areas for growth.

Qualifications :

• Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.
• Prior experience managing & optimizing direct response marketing through owned channels (email, push notifications, site marketing, direct mail).
• Highly analytical, with ability to translate data & insights into action.
• Strong passion for the customer.
• Highly collaborative with ability to build relationships & influence cross-functionally.
• Endless curiosity, ability to deal with ambiguity & remain agile as business priorities shift.
• Preference for a fast-paced, entrepreneurial environment.
• Prior experience partnering with creative, operations, product & analytics teams.
• Excellent verbal & written communication skills, with proven ability to communicate effectively with peers & leadership.
• Prior experience at a start-up and / or subscription business.

Preferred Qualifications :

5+ years performance marketing experience, with a loyalty / CRM focus.

Benefits & Perks :

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Equal Opportunity Employer :

Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them.

That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

Who We Are :

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company.

But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life.

Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.

From day one, you'll be empowered and equipped to do the best work of your life.

Salary :

The annual salary range for this position is $96,000.00-$186,000.00. Additional compensation includes annual or quarterly performance bonuses.

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