Director, Marketing Strategy

Yum! Brands
Irvine, California, US
$155.7K-$200K a year
Full-time
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ABOUT THE JOB

Interested in this role You can find all the relevant information in the description below.

An opportunity to lead marketing strategy for the Habit Burger Grill to drive our ambitious brand growth agenda. Unleash the power of consumer insights and analytics to fuel strategies and develop plans that challenge the status quo and drive short and long term impact by delighting customers.

Combine creativity with analytical thinking to deliver breakthrough growth.

An exceptional ability to build relationships through a clear communication style and a partnership mentality. Lead and inspire a high-performing team of two direct reports, supporting their development and encouraging them to nurture ideas and strategies to execution.

The Day-to-Day :

  • Translate data into insight and insight into action.
  • Spearhead menu strategies that drive revenue and profitability.
  • Identify new growth occasions and collaborate with Culinary Innovation to deliver to market.
  • Create retail tactics and collaborate with Marketing Communications and Digital Marketing teams to bring them to life.
  • Collaborate with Market Planning and Development to launch Habit Burger Grill in new geographies.
  • Inspire and influence within marketing, cross-functional leadership, and franchise partners.
  • Actively coach and develop two high-potential direct reports.

SKILLS AND KNOWLEDGE REQUIREMENTS

  • Bachelor’s degree required; MBA preferred.
  • Minimum 10 years of directly applicable marketing experience required.
  • Minimum 4 years of experience leading marketing strategy; demonstration of good strategic and creative sensibilities.
  • Growth-orientated, big-picture thinker who can also manage details and complexity.
  • Based in or relocated to Irvine, CA, and the ability to work a hybrid schedule (approximately 2-3 days per week in the office).

STRATEGY DEVELOPMENT SKILLS

  • Ability to resource and gather relevant information to build comprehensive situation analysis.
  • Provide a clear framework and development of objectives / strategies / tactics.
  • Influence with sound rationale and clear commercial orientation.
  • A strong grasp of key business and industry drivers and a track record of capitalizing on identified consumer trends and insights to develop creative / breakthrough business-building strategies, products, and programs.
  • Strong intuition, ability to "connect the dots" and deal with ambiguity while possessing clear financial savvy and using fact-based arguments to support proposals / recommendations.
  • Ability to prioritize issues and opportunities and allocate resources accordingly.
  • Strong understanding of consumer behavior and trends.

LEADING / INFLUENCING SKILLS

  • Proven leadership ability with the capability to motivate, inspire, and develop others (both direct and indirect).
  • Ability to provide clear direction and business solutions to maximize individual and broader team performance.
  • Strong presence and able to lead by example.
  • Able to build and sustain relationships across all functions and through all levels in an organization to ensure seamless integration and flawless execution of business plans.
  • Courage to champion ideas and motivate key stakeholders through infectious passion.

COMPENSATION

Salary Range : $155,700 to $200,000 annually + bonus eligibility + equity. This is the expected salary range for this position.

Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

At Yum! Brands and at The Habit Restaurants, LLC, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self.

The Habit Restaurants, LLC is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.

We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

We are committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

Employment eligibility to work with Yum! in the U.S. is required as the company will not pursue visa sponsorship for this position.

BENEFITS

Competitive base pay with benefits including :

  • Up to 4 weeks of vacation per year plus additional sick days.
  • Hybrid work schedule and year-round flex day Friday.
  • Up to 10 Paid Holidays + 1 Floating holiday.
  • The company provided Recharge Days to unplug and reenergize.
  • Competitive bonus program for eligible roles.
  • Recognition-based culture.

FAMILY BENEFITS :

  • Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1.
  • Healthcare and dependent care flexible spending accounts.
  • Employee Assistance Program available to all employees and their dependents.
  • Generous parental leave.
  • Onsite Childcare through Bright Horizons.

ADDITIONAL PERKS :

  • 401(k) benefit plan with a 6% matching contribution.
  • Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you.
  • Access to LinkedIn Learning.

NOTE : This job description is not intended to be all-inclusive. Team Members may perform other related duties as negotiated to meet the ongoing needs of the organization.

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5 days ago
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