The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way.
You will experience these qualities of passion, pride and aspiration in many ways from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.
The Role
The Senior Social Media Specialist is responsible for developing, implementing and managing AspenTech social media activities.
This role requires a deep understanding of social media platforms and associated tools, excellent communication skills and the ability to create engaging content that resonates with targeted audiences.
Your Impact
- Develop, implement, and manage social media strategy across platforms including LinkedIn, Instagram, YouTube, Glassdoor and others.
- Manage employee social media advocacy and social listening initiatives.
- Create, curate and manage published content (images, video, written) consistent with brand voice, style and tone.
- Collaborate with executive leadership, marketing, sales, product development and other teams around the world on social media activities.
- Track and report on social media performance metrics, providing actionable insights and recommendations for improvement.
- Stay up to date on the latest social media best practices and technologies.
What You'll Need
- Bachelor’s degree in marketing, communications or a related field.
- 4+ years proven work experience as a social media specialist or similar role.
- In-depth knowledge of social media platforms, best practices and tools (management, creative / production / analytics, etc.).
- Demonstrated strength in developing multi-form content.
- Experience developing social media activities in support of complex technology / industries.
- Creative mindset with the ability to innovate.
- Excellent communication and interpersonal skills.
- Ability to work independently, as part of a team and within a global organization.
- Competence to collaborate with and educate senior executives on social media.
- Strong organizational and multitasking skills.
LI-DW1
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