CRM Marketing Manager needs 5 years experience in Marketing or Advertising field.
CRM Marketing Manager requires :
- Degree or equivalent experience in Marketing or Advertising field.
- 5+ years of experience where the desired knowledge and skills have been developed and demonstrated.
- In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution
- Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization
- Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.
- Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
- Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment
- Experience or exposure to common tools in this space is a plus (Salesforce Marketing Cloud or like, Oracle Responsys or like, IBM Unica or like)
CRM Marketing Manager duties :
- Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business.
- Devises and implements strategies to deliver program goals.
- Ensure that agreed Marketing Communications activity is managed to time and budget
- Contribute to the development of customer strategies
- Produce Annual and Quarterly Marketing Communications plan from the Marketing Plan supplied
- Collaborates with global CRM team and cross-functional areas to execute and evolve the program
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