28782BR
Position Title :
Digital Marketing Manager, Marketing - Lakeland
Department : Marketing
Marketing
Location : Lakeland, FL
Lakeland, FL
Description :
Passionate about digital marketing with a focus on paid search (SEM) marketing? The Digital Marketing Manager will take a lead role in strategy development, campaign oversite, analysis, testing, and reporting for all enterprise-wide paid search initiatives.
You’ll work with internal teams and agency partners to effectively and efficiently drive online conversions and in-store retail sales.
This role will be skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms. You will join a growing Media team to develop innovative and forward-thinking digital marketing campaigns to attract and retain Publix customers in an ever-evolving omni-channel environment.
Additional responsibilities include :
recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines
serving as the Marketing digital channel development and implementation subject matter expert for paid search
performance of assigned digital campaigns and projects
effectively managing established digital channel multimillion dollar executional budgets
promoting digital marketing through participation in department educational training and self-education opportunities
dedicating time to marketing innovation and quality improvement
managing special Marketing Communications related assignments
Req ID : 28782BR
28782BR
Hours of Work :
Minimum 45 hours per week.
Facility :
Lak Publix Corporate Office B003
State : Florida
Florida
Frequency of Pay : Monthly
Monthly
Minimum Base Pay : 6,660
6,660
Additional Preferred Qualifications :
Additional Information :
Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.
Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.
In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers.
Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.
Please note that Publix will not sponsor any hire for this position for a visa or permanent residence.
Address :
3300 Publix Corporate Parkway
Potential Annual Pay with Bonus :
86,580 - 129,935
City : Lakeland
Lakeland
Year End Bonus :
As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year.
This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.
Maximum Base Pay : 9,995
9,995
Required Qualifications :
Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience
At least four years of digital channel execution experience in Marketing or Advertising
Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms
Strong understanding of digital applications / platforms (examples : mobile, web, tablet, digital and social)
Knowledge of current and future trends in digital marketing and communications platforms and applications
Knowledge of digital and social media analytics (Example : web analytics platforms, such as Google Analytics, Urchin)
Knowledge of budgetary management, metrics and reporting
Knowledge of content management and ecommerce systems
Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
Knowledge of video optimization for search and performance
Knowledge of Marketing project workflow process and digital process lifecycle
Astute attention to detail and accuracy
Ability to demonstrate leadership skills
Team player attitude
Analytical skills
Persuasiveness and negotiation skills
Ability to handle multiple priorities while ensuring a high degree of accuracy
Passion for delivering great work and meaningful results
Excellent verbal, written and presentation communication skills
Willingness to travel up to a week at a time with overnight stays
Preferred Qualifications :
Master's degree in Marketing or Advertising
At least six years of digital channel execution experience in Marketing or Advertising
Zip Code : 33811-3311
33811-3311
Benefits Information :
Employee stock ownership plan that contributes Publix stock to associates each year at no cost
An opportunity to purchase additional shares of our privately-held stock
401(k) retirement savings plan
Group health, dental and vision plans
Paid Time Off
Paid Parental Leave
Short- and long-term disability insurance
Tuition reimbursement
Free hot lunches (buffet-style) at facilities with a cafeteria
Visit our website to see all of our benefits : Benefits - Jobs (publix.com) (https : / / jobs-beta.publix.com / benefits / )
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