Public Sector Marketing Demand Gen/Campaigns Manager
Job Description :
Build content and maintain funnel hygiene to ensure leads are followed up with, and the latest assets are developed or adapted.
Responsibilities :
- Content Development : Create marketing content to ensure that positioning of the portfolio is aligned with the public sector GTM strategy, iterate the content and design along with cross-functional teams based on content standards, styles, and format, and collaborate with the production team to publish the final marketing content, with minimal assistance.
- Work to capture custom stories focused on security.
- Demand Generation Campaigns, including owned and paid media.
- Develop the framework development and rollout of strategies for marketing content across public sector channels, with some guidance.
- Develop and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs).
- Campaign Operations : Evaluate and analyze campaign performance for optimization, define channels for reaching and engaging users, and contribute to integrated channels to meet targets.
- Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, to support quarterly business and marketing reviews.
Experience :
- 7-10 years of experience in what industry, discipline or responsibility.
- Highly skilled in campaign and project management, using marketing systems like CMS, (Marketo, Salesforce), communications, writing a marketing brief (both create and media), executing virtual and in person events, data analysis from campaigns and synthesis.
- Proficient in Campaign Management, Government agency buyer behavior, public sector industry knowledge (state and local / Federal / Defense).
Skills :
- Public Sector
- Demand Generation
- Marketing
- Campaign
- Marketing Automation
Education :
Degree and field (marketing and / or communications).
About US Tech Solutions :
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions.
To know more about US Tech Solutions, please visit www.ustechsolutions.com .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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