Lead Customer Data Platform ConsultantVirtualVocations • Salinas, California, United States
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Lead Customer Data Platform Consultant
VirtualVocations • Salinas, California, United States
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A company is looking for a Lead CDP Consultant.
Key Responsibilities
Serve as the day-to-day marketing technology point of contact for clients, focusing on Customer Data Platform (CDP) activation
Conduct assessments and audits of clients' marketing technology stacks and translate business requirements into CDP use cases
Create strategic CDP roadmaps and provide hands-on support and training for clients
Required Qualifications
5+ years of relevant work experience in marketing, consulting, or analytics
3+ years of experience in an agency environment with strong consulting and client-facing skills
Strong understanding of customer data platforms and modern data infrastructure
Hands-on experience configuring Adobe Real-Time CDP and creating complex audiences
College degree in Marketing, Business, Analytics, Data Science, or a related field
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Platform Consultant • Salinas, California, United States
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