Senior Growth Marketing Manager

Electric Picks, a Hoboken NJ hyper-growth organization, is changing the narrative on fashion jewelry by offering a lifetime guarantee, launching innovative collaborations with top influencers and focusing on thoughtful creative branding.

We are looking for a jewelry and fashion lover to add to our passionate small team who wants a career with immense growth potential.

Our goal is to love showing up for work every single day (seriously), to work hard and have fun while doing it.

The ideal candidate will be responsible for both creating and executing our marketing strategy across brand and growth verticals.

It is imperative that this candidate has a deep understanding of brand marketing and growth marketing. You will lead our marketing campaigns and evaluate overall marketing performance metrics.

We’re looking for someone with strong analytical skills and bold ideas to bring forward creative and disruptive thinking through breakthrough marketing strategies and ideas.

You should also have exceptional project management skills.

Key Responsibilities :

• Develop and execute marketing campaigns to grow eCommerce customer acquisition, retention, and revenue
• Develop and maintain relationships with external partners, including agencies

Lead the entire growth marketing strategy, with a key focus on driving quality incremental traffic and conversions for the brand.

Own strategy from acquisition to retention, including CRO with a relentless focus on improving KPI’s for profitable, high scale growth.

• Lead our in-house team and agency partners to craft a cohesive 360 degree messaging strategy across marketing channels
• Develop and implement the overall growth strategy while ensuring that marketing initiatives align with business objectives
• anage the marketing budget to ensure that campaigns are executed within budget while delivering expected ROI
• Analyze and report on performance metrics to identify areas of opportunity for growth and optimization
• Have a in-depth understanding of testing approaches including A / B tests as well as incrementality tests
• Work with the creative team making sure all performance marketing creative assets are built in a data-driven approach
• Develop and own growth marketing OKRs, as well as report on key metric updates
• Own and manage the annual brand road map, brand strategy and marketing calendar, working closely with the team on timeline coordination and alignment
• Build strong cross-functional relationships to ensure all teams are working in unison to activate the go-to-market strategy
• Grow, lead, and develop the marketing team including but not limited to Marketing, PR, Influencer and Social Media
• Be the category expert with deep and broad knowledge of consumer insights, competitive landscape, and emergent trends. Maintain current and active knowledge of all innovation and launch performance for brand and competitors.
• Analyze consumer and category research, competitive marketplace dynamics, consumption data and media trends to create strategic marketing support plans
• Oversee briefs and statuses with cross-functional teams to ensure alignment, best-in-class execution, and adherence to deliverables.

Our Ideal Candidate :

• You have at least 5+ years of professional experience in growth marketing & management, preferably with direct to consumer goods
• Proven track record of driving revenue growth through effective marketing strategies and tactics

Signficant experience working on DTC native brands, deep digital marketing expertise, and a proven track record of scaling business revenue with marketing strategy

• You are a data-driven leader who can analyze multiple streams of information and develop a cohesive strategy
• You have a deep understanding of most marketing channels, including but not limited to : social, search, influencer marketing, streaming and linear tv, and out of home.
• You have experience managing budgets
• Knowledge of SEO best practices- on and off-page, keyword research, tagging, schema, etc
• Report on all major KPIs and share results, learnings and insights to the team to continually optimize results
• The ability to manage and implement new platforms or strategies from conception to completion
• Ability to be a source of inspiration and energy for the team around you
• Displays a deep understanding of branding
• Experience developing multifaceted brand campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition.
• Desire to work in an entrepreneurial environment
• It would be beneficial to have a background in the following platforms : Klayvio, Attentive, Yotpo (or a similar loyalty program),Social Snowball, Tiktok Shop, Amazon and Shopify.

Position Overview :

• Full-Time Position : Mon-Fri 9AM-530PM
• On-site in our Hoboken, NJ studio 4 days, 1 day remote

ABOUT US :

Born out of a dream (literally) and an idea, Founder MJ Carlson started Electric Picks in her NYC apartment. Celebrating our 13-year anniversary this year, we’ve grown to a team of 18.

We love jewelry but we’re more than just another chain company. We value positivity, teamwork, thoughtfulness, and creativity.

We've been featured in Forbes, Vogue, Elle, The NY Post, People, Cosmopolitan, and InStyle, among many other media outlets.

We currently retail with Revolve, Nordstrom, Free People, Anthropologie, Holt Renfrew and approximately 250 specialty boutiques.