Join to apply for the Enablement Content Specialist role at Clearwater Analytics (CWAN) .
We are seeking a creative and strategic Sales Enablement Content Specialist to join our team. In this role, you will be the bridge between our marketing and sales teams, transforming approved marketing materials into compelling sales campaigns, enablement messaging, and BDR call scripts. Your work will directly impact our sales team's effectiveness and drive revenue growth.
Responsibilities
- Analyze existing marketing-approved messaging and materials to identify key messages and value propositions that resonate with our target audiences.
- Develop sales campaigns that align with marketing initiatives and address specific customer pain points across various industry verticals.
- Create engaging and effective sales enablement content, including presentation decks, one-pagers, email templates, and competitive battle cards.
- Write and refine BDR call scripts that capture prospect interest and effectively communicate Clearwater's value proposition.
- Collaborate with product marketing, sales leadership, and subject matter experts to ensure accuracy and relevance of all created content.
- Adapt messaging for different stages of the sales funnel and various buyer personas.
- Develop and maintain a content library that sales teams can easily access and customize.
- Create training materials to help sales teams effectively use the content you develop.
- Monitor the performance of sales enablement content and iterate based on feedback and results.
- Stay up-to-date with industry trends, competitor offerings, and Clearwater's product developments to ensure content remains current and impactful.
Qualifications
Bachelor's degree in Marketing, Communications, English, or a related field7+ years of experience in content development, preferably in a B2B SaaS environmentProven track record of creating effective sales enablement materialsStrong understanding of the B2B sales process and buyer journeyExcellent writing and editing skills with the ability to adapt tone and style for different audiencesExperience with design tools (e.g., Canva, Adobe Creative Suite) is a plusFamiliarity with CRM systems and sales enablement platformsStrong project management skills and ability to manage multiple prioritiesUnderstanding of financial services, particularly asset management, is beneficialWhat We're Looking For
A creative thinker who can transform complex ideas into clear, compelling messagesAbility to balance creativity with adherence to established brand guidelines and messagingA collaborative team player who can work effectively with both marketing and sales teamsAn individual with a keen interest in sales psychology and buyer behaviorThrives in a fast-paced environment and can adapt quickly to changing prioritiesWhat We Offer
Business casual atmosphere in a flexible working environmentTeam-focused culture that promotes innovation and ownershipAccess to cutting-edge investment reporting technology and expertiseDefined and undefined career pathways allowing you to grow your own wayCompetitive medical, dental, vision, and life insurance benefitsMaternity and paternity leavePersonal Time Off and Volunteer Time OffRSUs as well as employee stock purchase plan and 401k with matchWork from anywhere 3 weeks out of the yearWork from home FridaysSalary Range : $110,000.00 - $168,000.00 + base + bonus
This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on relevant experience, qualifications, and geographic location. The Company reserves the right to modify this pay range at any time. Benefits include health / vision / dental insurance, 401(k), PTO, parental leave, and medical leave, STD / LTD insurance benefits. Clearwater Analytics is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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